Published on September 1st, 2023 | by Bibhuranjan


Beyond Keywords: The Full spectrum of ASO services explained

The app’s visibility if the user appeals in the app store is called the app store optimization (ASO). While optimizing for ASO, the app conversion rates are increased to get more and more downloads. ASO also tends to focus on the CTR or the click-through rates. To experience a high CTR, you need to convince people to click on your application listing as soon as they stumble on it. Many people avail of the ASO service provider, providing different services at extremely lucrative costs.

What are the benefits/advantages of app store optimization?

An ASO Service provider emphasizes making more and more use of App Store optimization. Some of the most important benefits of app store optimization are increased app downloads, increased revenue of the app, and a higher global audience reach. If you want to get your application in front of the right kind of users, app store optimization is paramount.

Following are some of the benefits of ASO service providers-

  • Improved visibility

It is obvious that people cannot download your application if they do not find it in the first place. Thus, no matter how enticing and functional your application is, if it is not discoverable easily, one will not be able to improve its total number of installs. Hence, your application should be visible to your audience.

  • Try to get discovered by relevant users

The right users should find your application. They should be the users that search for applications like you. When they search for anything similar, you should ensure that your application comes in the recommendation section. ASO helps you get discovered by the right users as it also matches your app to the relevant keywords.

  • Try to increase the organic downloads sustainably

ASO Service providers help you a great deal in building a good ASO strategy, as it will boost your organic installs and also yield long-term results. When people tend to search for the keywords related to your application, the search results contain your app. You should work on your ASO as it will ensure that you get high rankings.

  • Increase application revenue

There are many different ways of monetizing your applications. Some of the ways are the in-app purchases, the in-app ads as well as the subscription models. However, if, by any chance, the app store listing page is not convincing the users to download your application, it will result in your ad spend getting wasted.

  • Expand your horizons

Your app will be appealing to the global audience only when it is available in other languages. There is a process called app location which will get the attention of users for discovering your app. ASO Service providers help you expand your horizons and put your business on a global pedestal.

What is the difference between SEO and ASO?

ASO and SEO are not similar per say. However, both of these processes have similar attributes such as conversion optimization, back-linking and keyword optimization. However, some ranking factors are the ranking factors which are the main differences between SEO and ASO. SEO is used for optimizing the websites for the search engines like Google and ASO is used for optimizing the mobile applications for their presence in the app store.

Cover Image by Freepik

Tags: , , ,

About the Author

Avatar photo

Editorial Officer, technofaq.org I'm an avid tech enthusiast at heart. I like to mug up on new and exciting developments on science and tech and have a deep love for PC gaming. Other hobbies include writing blog posts, music and DIY projects.

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to Top ↑