Published on May 8th, 2023 | by Sunit Nandi


3 App Trends of 2023

Much like any industry, the app sector sees various different trends take hold, with things coming in and out of fashion all the time. This could be a particular type of app, a style, or a function. As a developer, it’s important to stay on top of current trends, as this can give you an indication of what may come in the future.

There are many ways to increase your app’s chances of success. Some developers buy iOS installs; others run clever marketing campaigns. Trend analysis is often overlooked but can be an incredibly effective method that can help broaden your knowledge of the market. We’ve listed three of the hottest app trends to watch out for in 2023. Check them out below.

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Augmented Reality

Augmented reality (AR) exploded onto the scene with Pokémon Go back in 2016. The game was an incredible success, generating over 10 million downloads within a week of its release. It uses AR technology to superimpose Pokémon onto users’ real-world environments.

Pokémon Go is over seven years old, so it’s no surprise to learn that AR tech has come a long way since then. Now, AR is used by a range of different apps to improve the user experience and create more engaging interfaces. One example of this is clothing and jewelry firms using AR to allow for virtual try-ons. This gives users the chance to try out products virtually before they decide to buy.

AR is certainly a trend we can expect to see more of in 2023, and it is becoming something that users expect from modern apps.

More Shopping Apps

The internet forever changed how we shop. Instead of visiting the high street, the majority of us now browse for and purchase goods via our mobile devices.

Previously, general ecommerce platforms like Amazon were the de facto destination for clothes shoppers, but we’re now seeing more and more dedicated clothes-shopping apps appear and become extremely successful.

However, social media platforms are also looking to get in on the action, with TikTok in particular taking steps to offer in-app shopping features.

As we head further into 2023, we can expect to see more shopping apps appear and more shopping options become available within existing apps.


The app industry is fiercely competitive. For every successful app out there, there are several direct rivals attempting to take its place. Keeping users engaged is key to ensuring they do not leave an app in favor of a competitor.

Gamification is the process of using game-like features to increase user engagement and make using the app a fun and enjoyable experience. Duolingo is the perfect example of gamification done right, it makes language learning into a fun game that keeps users hooked.

Gamification is a trend you can expect to see more of in 2023. It is already being used for health apps and educational apps to keep users coming back for more.

By examining industry trends, you can begin to make predictions about what may be to come in the future, tailoring your app to suit. This is key to success and is an essential part of the app planning and development process.

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I'm the leader of Techno FAQ. Also an engineering college student with immense interest in science and technology. Other interests include literature, coin collecting, gardening and photography. Always wish to live life like there's no tomorrow.

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