Published on May 17th, 2022 | by Sumit Bhowal


Here’s What Activision Blizzard Fans Can Expect at the Eco-Friendly 2022 Gamescom Event

Gamers rejoice: Gamescom 2022 will be an in-person gathering in Cologne, Germany, for the first time since the COVID-19 pandemic caused it to pivot to an online-only format in 2020 and 2021. To be more specific, Gamescom 2022 is a hybrid event featuring live and online events from August 24 to 28. At past Gamescom conferences, the best and brightest from Activision Blizzard’s stable of game developers have presented on the company’s popular games, which include Destiny, Call of Duty, and World of Warcraft.

The creators of Gamescom 2022 deserve to be recognized for their effort to be more eco-friendly since launching the Gamescom Goes Green project. Organizers say their goal is to make the giant video game industry celebration a climate-friendly event and have offered to offset 100% of the emissions created during the five-day gathering. The initiative is in collaboration with ClimatePartner, a group that specializes in calculating carbon footprints.

According to Gamescom, “Environmental protection and climate action play an important role for the games industry. Whether game developers or publishers, (esports) organizers, educational institutions, or service providers from the games sector, they have all long recognized the urgency of the issue. For this reason, 76% of German games companies are already involved in related projects to operate more sustainably and raise awareness of these issues. This commitment is demonstrated, for example, by the Playing for the Planet alliance, an initiative of the global games industry and the United Nations.”

Regarding Gamescom Goes Green, it says, “The organizers of Gamescom, the game — the German Games Industry Association and Koelnmesse — are also aware of their responsibility in climate action. The clear goal is for Gamescom, as the largest games event in the world, to also lead the way in terms of climate action. The reputation of Gamescom is to be used to win over even more people, companies, and trade fair and event organizers for concrete measures and climate action concepts.”

11 Actions Gamescom and Koelnmesse Are Taking To Be More Environmentally Friendly

  1. VRS (public transport) tickets for clients
  2. Confex DGNB certification for sustainable buildings
  3. Block type CHP (energy-efficient technology) saves 3,200 tons of CO2
  4. Air pollution control: contribution of eSLot
  5. Fleet conversion and new service provider contracts
  6. Accessible bike stations
  7. Company bike program
  8. E-charging stations for clients and employees
  9. Photovoltaics (solar power) on Confex
  10. Halll renovations reduce energy use by 30%
  11. DB train tickets for clients

A Look at Activision Blizzard’s and Sony’s Environmental Efforts

Activision Blizzard has pledged to bring its greenhouse emissions to net zero by 2050. “We are truly a global enterprise and understand that our business impacts our global and local environment and that we have obligations to operate sustainably,” says an Activision spokesperson. “We are committed to the well-being of our planet by taking steps to reduce our own environmental footprint and to promote sustainable behaviors throughout our supply chain.”

According to the video game holding company, which is headquartered in Santa Monica, California, in 2020, it derived approximately 82% of its revenues through digital channels, which involved no physical products at all. “Our ongoing conversion to a more digital business is enabling us to set and achieve important sustainability goals,” says the spokesperson.

In 2019, Sony Interactive Entertainment teamed up with the United Nations as part of the Playing for the Planet alliance, which is committed to combating climate change. Jim Ryan, the company’s president and CEO, said, “From an operations point of view, we will complete a carbon footprint of our gaming services and will report the efficiency measures we employ at our data centers. We are committed to informing consumers of energy-efficient console setup and use.”

The company’s environmentally friendly commitments are not limited to hardware and operations. “We are also keen to help inform people interested in sustainability goals. We have committed to working with the industry and climate experts to develop reference information for use by game developers that wish to include sustainability themes in games. In addition, we will investigate potential PS VR [PlayStation virtual reality] applications that can raise awareness of climate issues and climate experts,” explained Ryan. “The gaming community is diverse and growing at a fast pace. There is an undeniable opportunity for leaders in the games industry to take a stand and support the U.N. environment team by communicating the importance of preserving natural resources for generations to come.”

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