Published on January 21st, 2021 | by Sumit Bhowal0
Your Product Needs the Best eCommerce Web Design, Get Those Conversions Today
The mass exodus towards online shopping has always been something business analysts predicted, but the events of 2020 accelerated the process in ways not many businesses were prepared for. Thus, businesses who couldn’t cope with the changes fast enough were forced to close up while those who listened and built an online presence for their businesses before or during the early stages of the pandemic managed to stay on their feet.
But simply having a website isn’t enough nowadays. There are around 400 million websites active as of 2020. How do you ensure that you can rise above your competitors?
In the physical space, businesses will invest in the best designs for their storefronts to catch shoppers’ attention, then research the ideal store layout and product configuration to maximize the time visitors spend inside and increase the chances of making a sale. If this much attention to detail goes into brick-and-mortar stores, the same should go for your eCommerce website, especially now that it will most likely become your primary source of sales given the restrictions that came with the pandemic.
Now that we’ve established the importance of good eCommerce web design, the question is, how do you optimize your site to guarantee maximum conversion from site visitor to paying customer?
Make a good first impression
75% of users will form their opinion on a company based on their website. This means that your website’s appearance has a great impact on your brand’s reputation and your sales. No one will trust a website with a terrible design or a messy layout. Don’t skimp on the quality of your website. Hiring a professional web developer and a graphic designer will elevate your site’s look and instantly make a good impression on your site visitors.
Don’t forget about functionality
An aesthetically pleasing design and clean layout won’t be enough to convert site users. Another core aspect of eCommerce web design is functionality. To increase the chances of conversion, here are a few key features that you should note.
- Every page of your site should load fast. Ideally, less than 3 seconds for each page. Wherever possible, minimize features that slow down your webpages, like pop-ups or videos.
- All the links should be working properly. Perform regular site audits to ensure your links lead to the right pages. If a user encounters difficulty navigating your website, they are less likely to continue shopping.
- The search and filtering algorithm should be accurate. Searching and filtering features are meant to give your user an easier time finding the products they are interested in buying. If these aren’t working properly, it will only frustrate the user and decrease your chances of making a sale.
- The checkout process should be convenient. The checkout process is the last step before you lock in that sale. Make it as easy as possible for the user to reduce cart abandonment.
- The site should be accessible to mobile users. Over 50% of internet browsing is done on a mobile device, so you need to make sure your website retains the same design and functionality regardless of the device or browser used.
Highlight the products
The main goal of your website is to sell. When it comes to the product page, keep it simple and straightforward. Use high-resolution photos that the user can zoom into. Unlike physical shopping, sight will be all your users have to go on when observing the product, so give them the best and most detailed visual experience to entice them to buy. Use photos of models wearing the product, give 3D views of the product, and so on.
Include in the description any common questions the user may have on the product. For clothing, it should have a size chart and the material/s used. For cosmetics and food, the ingredients, allergy warnings, and weight or volume should be listed.
Lastly, include reviews on the product page. Reviews play a huge role in whether the user will proceed with buying a product or not.
Remember that no two industries are alike in terms of consumer behavior and preferences, so if you plan to improve your site, don’t just copy what other eCommerce sites are doing. Reach out to your own consumer base for feedback. Anytime you make changes to your website, monitor user response to these changes to see if you’re going in the right direction with your eCommerce web design. If you’re smart with your efforts, it’ll surely reflect in your sales.