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Published on October 24th, 2020 | by Sunit Nandi


6 Best Digital Marketing Tips to Expand Your Brand Reach

Nowadays, it is evident that technology is a part of our daily lives.

We can communicate and entertain ourselves on the go because of our smartphones. Meanwhile, businesses can promote their products and services online through digital marketing.

But does digital marketing worth a try?

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Benefits of Digital Marketing

The beauty of digital marketing is that it can help businesses of all sizes. Plus, it does not disrupt your target market’s day-to-day activities.

That said, here are some of the benefits of digital marketing:

  • Expanded Market Reach: When you have a website, your business transactions are no longer limited to your location (e.g., e-commerce).
  • Cost-effective Advertising: Sure, you might want to run ads online. But you only need to pay for every click-through that you make (also known as pay-per-click advertising).
  • Measurable Results: Digital marketing allows you to track your monthly site visitors, conversions, and more. This is called digital analytics.
  • Personalization: Because of digital analytics, you get to understand your customers better. Thus, you can provide them with the right products and services.

These, and more, can help improve your sales and market reach.

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Expanding Brand Reach Through Digital Marketing

As mentioned earlier, various digital marketing services can help expand your business’s market reach. Keep on reading to know how you can do it by yourself:

1. Work With Online Influencers

Influencers are more than just social media stars. People follow them online because they share relevant and valuable content. Plus, they work on a particular niche.

Hence, it would help if you find influencers that are popular in your industry.

Please do not get caught up with their number of followers, though. It would be best to look through their content and see if it goes in line with your business.

Another tip is to check their followers. Sure, they have thousands of followers, but some of them might be robots.

2. Identify Your Target Market

The beauty of digital marketing is that you can use tools to understand your customers better. Doing so ensures that you are providing them what they need and that you will generate sales.

To learn more about your target market, you can use Facebook Audience Insights.

This tool is designed to let businesses create and run Facebook ads. Yet, it comes with features that could come in handy when identifying your market.

For one, it lets you build a demographic of your potential customers. This includes their age group, location, relationship status, gender, and more.

Second, it also helps to create psychographics of your target market. You can do this by plugging in interests that are relevant to your business.

For instance, you run a clothing store. You might want to learn more about Facebook users who are interested in “clothing brands.”

But if you are not that tech-savvy, you can hire a reputable digital marketing agency in Delhi to help you conduct market research.

3. Target the Right Keywords

Keywords are the terms that your customers type in on search engines like Google.

You must know what search terms they use. Otherwise, they are less likely to come across your website. And this could mean a missed opportunity for your business.

For example, you run a clothing store in Los Angeles, CA. When someone typed in “clothing stores in LA,” it would be best if your website will appear as part of the search results.

That’s because it increases your chances of turning that Google user into a site visitor to a paying customer.

If you want to do keyword research right, we suggest you check out this guide from Ahrefs.

4. Produce Engaging Content

There is a reason search marketing experts say content is king.

Without it, you may find it challenging to incorporate your target keywords on your website. This is essential if you want to rank for keywords that are relevant for your business.

Content also comes in handy when building links for your website.

In case you do not know, links coming from other websites are like a vote of approval. When their site from relevant niches and industries link back to your content, it means that it is a reliable source. Hence, your website will rank better on search results.

Lastly, everything you share on social media is content. Without content, you will not have anything to share with your followers.

5. Promote via Social Media

According to We Are Social’s Digital 2019 report, there are 3.48 billion social media users worldwide. And what are the odds that one of them is your potential customer?

Hence, it would help to use social media marketing to expand your market reach.

For one, it allows you to connect with your followers and prospects on a personal level. You can also use social media as part of your customer support.

But you have to keep in mind that there is no one perfect social media platform. Each social network caters to a different kind of audience. Hence, you should pick a platform that best suits your business’s purpose.

It will also help if you stick to two social media networks at most when you are starting. This prevents you from spreading yourself too thin.

6. Know When to Run Online Ads

Digital marketing is not limited to search engine optimization, link building, content marketing, and social media marketing. You can also run different kinds of ads online.

But what’s cool about online ads is that it is cost-effective.

First, you can run ads based on your budget. If you can only spend $100 for a one-month online ad campaign, so be it.

Second, you can target your ads to a specific market. Unlike billboards or TV ads that everyone sees, you can ensure that only relevant people can see your ads.

And by “relevant people,” we mean Internet users who typed in your target keywords or those who liked Facebook pages similar to yours. You should have a strategy for your ad campaigns though, by planning and tracking your results you can avoid ad fatigue among your target audience. To know more about digital marketing and how it can improve your business, it’s available at UpSwell Marketing.


Having a business website does not guarantee a boost in sales and revenue. It is also essential that you take advantage of it.

This is where digital marketing comes in. When done right, you will be able to understand your target customers better. Meaning, you will know two essential things:

  1. How to best reach your market
  2. Whether your product fits their needs

This can result in better brand awareness. Thus, it will be easier for your business to catch their attention and convince them to buy your products.

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I'm the leader of Techno FAQ. Also an engineering college student with immense interest in science and technology. Other interests include literature, coin collecting, gardening and photography. Always wish to live life like there's no tomorrow.

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