Published on April 22nd, 2020 | by Guest

Don’t Make Your Website a Trampoline – 6 Tips to Reduce Bounce Rate

Bounce rate is the percentage of visitors that come to your website and then leave it without doing any interaction, such as reading an article, filling a form, going from one page to another. It defines the rate of people who landed across your website and then just left it without taking their time to read or review anything.

With that being said, the bounce rate can be a negative factor for the growth of your website, and you should put all of your efforts to reduce it. When handled correctly, the good bounce rate can be a valuable part of a successful SEO campaign. There are plenty of SEO tools to use when building your SEO strategy. However, when it comes to bounce rate, you should spend some time to research and apply the best tactics to sustain a healthy level of bounce rate.

Here are six crucial tips that will help you to reduce the bounce rate of your site or blog to its minimum.

Avoid Slow Pageload Speed

One of the most irritating things that an internet user can experience is the slow loading of a website. Google studies have shown that 53% of users who wait for a website to load longer than 3 seconds tend to close it and never open it again. With that in mind, the first thing that you should do for your website is to optimize it and make it load very fast.

There are many things that you can do to improve the speed of your website, but the most important are:

Always upload compressed images. Images bigger than 400-500kb are considered too big and should be avoided.
Fancy sliders and javascript can also reduce the load speed of your website. Try to avoid them as much as you can.
Fancy fonts can be harmful as well. Do not use any external fonts that should be downloaded before a visitor reads your page.
Make sure that you are using a reliable hosting plan that provides enough resources for your website and its visitor amount.

Sending the Wrong People to Your Website

It is imperative to target people who are directly relevant to the subject of your site. For example, if you are selling fishing accessories, you would like to target individuals who are interested in fishing.

If you give your visitors something that they do not expect, they will leave your page just as fast as they came. So, if you are about to advertise, make sure that you take your time to target the right group of people.

It is not about driving tons of traffic to your website, but rather drive the right traffic, and grab and keep its attention for longer.

Forget about Intrusive Ads and Pop-Ups

Intrusive ads and pop-ups are the next unpleasant thing that dramatically increases the bounce rate of a website. When a visitor comes across your website, they usually want to read or check something specific. No one wants to close intrusive pop-ups where they are being asked to fill in their details or witness advertisements that are unrelated to anything on the page. Try not to do these mistakes. If you want to advertise something, you can gently do it with a web banner positioned somewhere on your website or with a link inside your article, but not with an intrusive pop-up or ad.

Unexpected or Unrelated Title and Content

Writing misleading titles and leading your visitors to something that they did not come for is a big mistake. Internet users do not like such unpleasant surprises. For example, if you have the title “Great Dietary Supplements,” but the content of your article is about weight loss, that is not what your visitor came for, and they will quickly leave your page.

Not Using Headings And Subheadings

Headings and subheadings help your visitors go through your page very quickly, especially when an article is a bit longer. Proper article styling is crucial for reducing the bounce rate, and you should do your best to do it correctly. That means that you should use your <h1> tags for headings <h2> for subheadings, let some space between images and paragraphs, and take your time to make your articles look more user-friendly and beautiful. Nobody is going to read an article that has 2000 words plain text, without separated headings and any styling.

Poor Grammar and Spelling Mistakes

Poor grammar and lots of spelling mistakes always lead to a high bounce rate and dramatically reduce the authority of the author and the website.

Always recheck your articles for spelling mistakes before publishing. To do so, you can use an application or an online service, such as Grammarly.

In Conclusion

If you want your website to be successful, invest your time in reducing its bounce rate as much as you can.

Providing excellent content and relevant information, ensuring the right stylings and proper grammar, taking good care of fast page load speed, and avoiding intrusive ads are the most important steps to follow in this process.

Tags: blogging, growth, optimization, SEO, tools, website