9 Ways to Use FOMO Marketing to Increase Sales [Infographic]
You’re definitely missing out if you’ve never heard of FOMO Marketing. This technique uses customers’ FOMO — or fear of missing out — to drive website traffic and ultimately boost sales.
We’ve all felt FOMO before, whether on social media or in real life. FOMO affects young people especially strongly. The event management and ticketing website Eventbrite estimates that 69% of millennials have experienced FOMO, and an additional 33% have purposely tried to make others feel like they are missing out.
FOMO is nothing new. It goes back to ancient times when the earliest humans had to be aware of their surroundings and compete for scarce resources in order to survive. But businesses are increasingly using FOMO — and the accompanying feelings of jealousy, envy, or sadness — in new ways.
For example, you can use FOMO Marketing when hosting events by limiting the number of attendees, creating highly shareable experiences, and even live-streaming gift giveaways or other major events to show customers at home what they’re missing out on.
Additionally, FOMO Marketing can be integrated into your social media strategy or when you are building your website. Try letting your content expire, experimenting with influencers, or even showing products’ stock levels to create a sense of urgency.
Check out this infographic from Fundera that explains 9 innovative techniques for incorporating FOMO Marketing into your business.
Please include attribution to fundera.com with this graphic.
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