Published on August 23rd, 2019 | by Christiania Jones


How Promotional Products Transform Business Productivity?

Are you struggling hard with the marketing tactics to increase business productivity? Promotional products are one of the cost-effective marketing tactics that will help your business to increase its sales and output. These products have the power to boost your marketing power and spread words about your brand. Such branded giveaways are used by several companies to promote their products and services.

Giving out promotional items to your customers, clients, employees, and business partner during conferences, exhibitions, meetings, and other occasional events will entice them with your brand. Offering these gifts with high-quality packaging will draw attention to company’s business. Ensure that the products are imprinted with company’s logo design and other relevant information.

The overall aim of the exercise behind giving away promotional merchandise is to drive customers’ interest in the business. Such quality and useful items help customers engaged with brand. These items may be pens, calendars, mouse pads, umbrellas, water bottles, lip balms and so on. Therefore, pick items that are not only useful but unique and of high quality for a broader impact. Distribution of such promotional items will help the business to increase sales, build strong relationships with customers, and create instant brand recognition.


A useful and thoughtful promotional gift not only promotes the company’s reputation but also tells how your business values its recipients. Promo products are great in driving employee and customer engagement. From a bag to some Hi-Tech gadgets, all branded items are highly in demand. Being attractive, fun and interesting, these promotional gifts leave a profound impact on the customers and employees. So, ensure that the products are embedded according to customers and client’s engagement strategy to bring a transformation in business productivity.

However, below are the following details on how promotional products transform business productivity:

  • Use Promo Products to Launch New Products & Services

While launching your new products and services in press conferences, it is important to give out some free gifts to your guests. Educating your current and prospective customers about your products and services. This way the attendees will get engaged and use your free products as well as prefer to purchase your business products in future. Offering the right promotional gifts with your printed company’s logo and contact details or website URLs will allow the search about your brand more. It is recommended that highlight products’ unique features or demonstrates its benefits. Try to create a “wow” factor so that customers stay in touch with your business. Embedding a product with quality and proper packaging will attract the audience towards your brand.

  • Giving Out Gifts on Sales Meetings and Events

One of the other effective ways to increase business productivity is to offer promo products during conferences, trade shows, festivals, birthdays, and holidays. This will tell the customers and employees how your business values your feelings. Organizing business meetings and conferences means a lot in business promotion when a business owner offers gifts to their guests. The goal of any meetings is to motivate the employees. In addition, offering promo items with printed company’s logo on various trade shows also reflects a positive image of your brand. Sponsoring events and hosting a charity BBQ with your local and international community is a fantastic way to increase brand recognition. When international and local guests will see the logo, name and slogan on products, a message will spread all over the world.

  • Social Media Promotion by Running Contests

Promoting your business through social media platforms like Facebook, Instagram, Twitter will increase the productivity of your business. There are two ways to promote your business: one is to run various contests and the second is to post relevant information regarding your business products and services. By using the promo items in your social media campaign, the customers will attract to your business page. On these business pages, you can organize the small contests to attract the attention of customers and enable them to participate in these contests. At this time, it is recommended that offer quality and branded gifts or prizes to the winner. In addition, they will send referral links to their friends and relatives to win the prizes. This way the more customers will attract and productivity will increase. It is a great way to create a buzz about your brand s naturally.

  • Offer Complementary Gifts

Complementary gifts are one of the essential ways to attract more customers and generate leads. Later on, these leads are applicable to convert into business sales. But how to use these complimentary gifts? Every day, people visit the store for purchasing some items. So, it is recommended that offer a gift on their one product purchase. For example, you can offer a toothbrush on the purchase of toothpaste. Make sure the gifts are branded and useful for the recipients. It will enable the customers to stay in touch with your brand and prefer to make more purchases with your business in future.

  • Establish Employee Incentive Programs

A promotional product-based employees incentive program can offer a variety of creative and inexpensive ways to motivate the employees. Offering gifts to your employees, workers, and salespeople some incentives during any festive occasion will encourage the employees towards their work. Nowadays, you can affordably offer everything from customized gifts to catalogues one to your salespeople. Therefore, giving out some gifts like notebooks, pens, shrink-wrapped t-shirts with printed logo design and slogan will create a lasting impression in clients’ mind. The corporate award programs are valuable for business promotion. These employee incentive programs help in increasing sales and productivity.

  • Provide Coupons Through QR Codes

Imprinting giveaways with coupon codes will allow the customers to redeem them online by using generated dynamic QR codes. These codes enable the customers to access the uncover information within seconds. These coupons further help the customers to buy products on less purchase. Offering such codes as promo items to your customers will allow them to stay in touch with your brand. This thing will help to generate high revenue, plus increase the productivity of business. Imprinting QR codes on promotional products will drive the consumers to buy products of your brand by paying less amount. Moreover, rewarding your customers with discount coupons will leave a positive effect on clients’ mind. It will increase brand awareness and enable you to increase your gross sales margins.

  • Adopt “Buy One Get One” Strategy

In order to convert your leads into business productivity, adopt the buy one get one technique. While consumer making a purchase with your brand, offer discounts on some purchases like buy one get one free or buy two get one free. This will attract the attention of customers and allow them to purchase items of your brand. Use this strategy as promo products and establish a successful image of your brand in the market. It will delight and surprise the consumer when you reward them with such gifts. Large enterprises use the same technique to increase the revenue of their business. The more people will make the purchases, the more likely you will get an increment in business productivity.

Wrapping Up!

The idea of offering free gifts in the form of promo products, coupons, discounts, and OR codes will help to increase business productivity. It will bring instant recognition, plus convey a brand message amongst a large audience. Make sure the offering gifts are printed with company’s logo design and contact details. With the right promotional marketing products, you can eliminate any perceived indifference and create goodwill among your clients and customers. Therefore, choose the best gifts for customers and employees as well.

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About the Author

is working as Digital Marketing Strategist and Writer at Promosource. Our sole aim is to provide the most excellent promotional products and gifts to all our valued customers at an affordable price tag and with complete ease. Place orders for your favorite promotional merchandise now!

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