Published on August 23rd, 2019 | by Bibhuranjan

7 Tips To Make Your Outreach Campaign Successful

Only 8.5% of outreach emails receive a response! – and if you want to be a part of this exclusive party, you need to know the right strings to pull. Novices don’t pay attention to some crucial aspects which leads them to the common club of 91.5%

The internet is flooded with websites, everyone trying to sell something or the other – so to embark a difference your website must stand out from the rest. I know what you are thinking, you are crafting an exclusive article, doing appropriate SEO and playing all other strategies right, but still, it does not create the desired impact!

So, the final piece of your puzzle is the outreach campaign, and here are the top 7 tricks to master the art:

Who is the receiver?

Your email is to be received by a person who probably holds a voice in the industry to let out the word. So, if you are sending it to anybody and everybody, you are on the wrong track. You need to do in-depth research about the blogger/company/website and calculate its influential power before hitting the send button. Believe me, in the end, it’s all going to be worth it.

Having a killer email subject line

You must have heard that first impression last. This is what our #2 brings you. The subject line you are going to use and send is the first thing that will be read by the audience. If it is not good enough, the influencer would not even bother to go ahead and open the email. This is what makes it all the more important. It should always be relatable and direct. Make it as specific as you can, so that it is easy to understand.

Sending out personalized emails

In today’s era, if you are sending the same one email to a thousand recipients, there will not be much time before you get caught and blacklisted. If you want to stand out amidst the flood of ‘one size fits all’ kind of emails you, need to put something exclusively for each one of them. Craft each email with great detailing, drop-in subtle appreciation for the blogger/company’s work and see the magic unfold. Asking them for guidance would not be bad either.

Make sure your email demonstrates your value

The body of your email MUST speak volumes about the value that you are going to serve the influencer. How it’s not just one side game but a quid-pro-quo. But, to do so, long texts and pitches would not be the apt deal breaker. Instead, be concise and persuasive, and avoid begging for a link or retweet (in business, there are no favours!). In this aspect of outreach marketing, you have to be on the top of what’s trending, I meant to be updated with everything that’s swirling around you. You cannot push a year-old content and expect influencers to accept your invitation.

A CTA is a must

I am sure you know what CTA or CALL TO ACTION means. If you do not, you need to buckle up fast. A good CTA is fine, it will help you drive your audience. But if you are successful in adding a great CTA, then trust me, your business can reach places. My suggestion is to try to insert 2 CTA’s in the whole piece of content. One in the body, and the other at the end. The first one would act as a link, and the other would act as a reminder. Both are invaluable.

Don’t forget to Follow up

A follow-up mail within 3-4 days of your first mail can work wonders. It not only acts as a much-needed reminder but develops a sense of care in the recipients. You can also draft another follow-up mail, this time after a long break, say 9-10 days. But make sure none of your emails smell of frustration. A follow-up email has recorded 2x more responses.

Outsourcing is viable

The very fact that the outreach campaign is not your core task, but yet an important one is what brought me to the last #7. Lack of expertise and the required attention is the major reason why outreach campaigns fail. So, initially, it’s best left in the hands of the experts until you think you can invest considerable time to strategize your outreach campaigns. Guest posts by SEOlutions is one such service you must try.

Now that you are through with the master-tips, what’s the wait worth for? Go ahead and get going to building some links!

Tags: digital marketing, email, marketing, outreach

About the Author

Bibhuranjan Editorial Officer, technofaq.org I'm an avid tech enthusiast at heart. I like to mug up on new and exciting developments on science and tech and have a deep love for PC gaming. Other hobbies include writing blog posts, music and DIY projects.