Published on July 3rd, 2019 | by Sunit Nandi0
New Website SEO: Your Guide To Getting Things Done The Right Way
Getting a website has become an important part of the modern day business asset. However, getting a website is probably one of the easiest of the difficult tasks that lie ahead, especially for businesses that aim to make the most of their websites, using it as a tool to reach out to a global audience, make sales and boost Returns On Investment (ROI).
With Search Engine Optimization (SEO) being an important consideration, especially for those who aim to make the most of their website, have it rank high in Search Engine Result Pages (SERPs) and boost conversion ratio, there is the need to get things right from the get go through proper and in-depth Local SEO Training.
With building and launching of a website being the most basic of the steps, below is your guide to getting the most from your website through proper SEO strategies.
1. Choosing A Domain Name
Domain name counts as one of the most important factors with regards to SEO and website ranking. Search engines are constantly looking out for domain names to help figure out what a page is all about. With the domain name being the online address to your business, you want to make sure that it isn’t chosen randomly, instead, after a lot of deliberation and consideration for its impact on overall SEO. Choosing a relevant name that can be easily remembered is key, while also, you should look for an address that carefully represents the product or services you are offering to the global internet marketplace.
2. A Reputable Web Hosting Provider Is An Asset
Your web hosting service provider is also an important part of your SEO success story. Google, one of the biggest search engines in the world has revealed that site speed remains one of the most important considerations for website ranking. Your site speed determines whether or not visitors will be willing to explore your website or not. Google ties the site speed back to your web hosting service provider and if the service provider is notorious for slow speed, chances are high that you may end up a lot lower on the result pages.
3. Perform Keyword Research
It is not enough to want your website to rank highest, there are key strategies to put in place such as keyword research and planning. Keyword research is a big part of SEO and in order to get your business seen, you need to choose a main keyword which your business can be associated with and optimize it.
There are several tools that can be used to research for keywords which are specific to your niche and business. You can also visit experts for Local SEO Training to help you better identify the most suitable keywords. When choosing your keywords, be sure to remain realistic as you may be at a disadvantage trying to compete for already saturated keywords.
4. Website Architectural Design
Your website’s architectural design will in the end be a defining factor for your business and brand. If you are starting out simple, ensure that the architecture is such that balances on both aesthetics and functionality. Stay away from crowded designs that offer several many information in the smallest possible space. For the most result, a pyramid architecture is recommended for website structure. The pyramid allows visitors enter into the website using a link from which they can fan out and access other areas of the website seamlessly.
5. Mobile-Friendly Design Is A Must
Google recognizes that an increasing number of people are making use of their mobile devices and tablets to access the website as compared to desktop computers thus necessitating the need for mobile friendly websites. Choosing a mobile-friendly display will let you reach out to a wider audience group.
6. Target Primary Keywords For Each Page
Keyword research helps in a number of ways, one of which is its ability to help you utilize it to be best, such that your website ranks higher. With proper keyword research done, it is recommended that you choose a target keyword for each page on your website.
7. Optimize Page URL
While you can let your website URL take whatever form they choose to by default, this is not in your best interest as you may be missing out on a great SEO opportunity. You can structure your website such that each URL will be easy to remember and also captures your target keyword. Through proper search architecture, you can properly positon visitors and lead them through the website with ease.
8. Optimize Images And Title Tags
The images and title tags are part of the website and can also be used as SEO promoting resources. Try to keep the tag short and between about 50-60 characters while image name can be customized to include keywords.
To make the most of your website from the scratch, attend our Local SEO Training program.