Published on February 7th, 2019 | by Guest


8 Best Ways To Get Your App Stand Out From The Crowd

Do you have an app? If not, you better hurry up and get one since your competition has probably already done that. Apps have numerous benefits for many companies. The first and foremost advantage is easy access to services from the mobile.

As a bonus, you get quick feedback from the client, collect information, get access to the clients’ location, and much more. If you want to keep growing your business, you need an app.

Today, only about 64% of small businesses have an online presence. Even fewer have their own apps. If you hurry, you can get ahead of the competition in the nearest future.

But how can you make an app stand out from the crowd of similar apps in your industry? Let’s take a look.

1. Hire A Professional

Even if your company has a solid IT team, it’s unlikely they specialize in creating apps. If you ask Google, you’ll find hundreds of ways to create your own app without too much experience. As a result, you’ll get an application, which doesn’t have a chance of standing out from the crowd.

If you want an app that works and offers you possibilities to grow, you need to place an order with professionals. A customized app isn’t cheap. It may take months to develop. But eventually, you’ll end up with a high-quality product that can grow with your company and give you a chance to rise above the competition.

2. Employ Social Media Sharing

Regardless of what industry you work in, the majority of your clients is likely to use social media. In fact, almost half the world’s population uses some type of social media accounts. For example, Facebook alone has over 2 billion users.

If you want your app to grow quickly, you need to implement social sharing options into it. You can either create social media sharing buttons or calls to action. You may integrate the social feeds straight into the app as well.

You can create special incentives for your clients to share the app via social media. Since an average Facebook user has 338 friends, it can be a powerful promotional approach.

3. Use Deep Linking

Contextual deep linking is a modern method of making the app more readily available to the user. When a person clicks the link on the mobile device, it collects the information about who the person is and what page was being viewed while clicking the link.

In case the user doesn’t have the app installed yet, the device offers a direct installation option. When the app is installed, all the information collected by the device is transferred to the program and the user can continue browsing.

The collected information allows the app to start personalizing the user experience from the start, thus making the application stand out from the crowd immediately.

4. Invest In The First Experience

In today’s sea of different apps, it’s hard to lure a customer in. Your best weapon is to create a so-called “wow” moment immediately when the client starts using an app. Investing sufficient time and money into the first experience can increase the conversion rate and reduce the number of clients deleting the app right after installing it.

While it’s not always possible to create an app which can give any user an extraordinary experience it’s not terribly hard to make an amazing first impression.

The goal is to make your clients feel as if this app is what they really need to keep on their devices since it brings them a useful experience.

5. Keep The App Simple

Since the attention span of an average consumer is about 8 seconds, no one is likely to spend much more trying to figure out how your app works. Simplicity is the key to helping your app go viral. Keep in mind that your app is an assistant, which should simplify someone’s life rather than making it more difficult.

Creating a simple user interface is a must-have for any app. Everything around your app should be highly intuitive. In the worst case, it should have suggestions and tips available to solve the confusing situations.

Ask yourself if you are simplifying your user’s life with the app. Can a 10-year-old and a 70-year-old figure out how to use your app without any help? Are the most relevant features readily available?

6. Make It Visually Appealing

Simplifying the interface doesn’t mean that your app should look like Tetris from the 1980s. The app should catch the user’s attention by looking modern. Smoothly shaped buttons, easy-to-read fonts, readily available help section.

By the way, pay special attention to the help section. The majority of software tends to have overwhelmingly long and hard-to-read texts. Opt for short sentences, bullet points, paragraphs. Make the text highly readable.

7. Add An Offline Option

Even though the majority of places in the world have internet access, some still don’t. No matter how much your app depends on an internet connection, some of its components should work offline.

If you allow access to at least some features and content offline, it can help your app stand out from the crowd for many users.

8. Make It Free

How much more likely are you to download a free app than a paid one? Today, too many apps are free for the clients to pay for yours. This doesn’t mean that you shouldn’t be making a profit with the app. Allow free downloading first to check how well the app works and get user feedback.

After some time, you can either keep the app free and earn money by featuring ads or offer extra features, which only become available when a customer pays. If your app is truly great, users are very likely to pay for an upgraded version.

Final Thoughts

In order to make your app stand out from the crowd, it’s important to focus on software quality, invest in the first user experience, offer a free version, and improve the user interface. If you stick to the above tips, your app won’t just help you promote your business, it will help your boost the profits substantially.

About the author:

Joseph Harisson has 10 years of experience in IT industry as a web developer and cloud computing expert researching extensively for Techendo. He frequently writes about IT and branding efforts. In his free time, you will often find him taking a walk, or playing video games.

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