Published on October 23rd, 2018 | by Guest0
Easy and Effective Ways To Brand Your Small Business
Branding isn’t just for big businesses. Small businesses need it too. Here are some simple yet effective ways you can brand your small business today.
Branding has to do with creating a unique name and image for your products and services. This is mainly done through advertising campaigns that have a consistent theme. These campaigns help you establish a significant and differentiated presence in your niche market, which will help you attract and retain loyal customers. Obviously, this isn’t something that only big businesses need. Small businesses also need to take some time and money to invest in branding themselves. Here are some simple yet effective ways you can brand your small business today.
Know Your Audience
When you’re branding your business you must remember that you’re talking to people who share your ideas and want or need your products or services. If you don’t know your audience, you can’t reach them. This is why you must create a buyer persona – a description of your ideal customer whom you give a name so you can interact with them and get to know them intricately. This will bring your customers to life so you can figure out how to market to them.
Everyone has their own beliefs, values, and purposes that define them. We each have our own personality that determines how we dress, what we say, and how we’ll behave in various situations. These things are vital to understanding when you’re building your brand because they’ll teach you how to communicate with your customers. The best way to define your brand is by thinking about what matters most to it then deciding how you’ll tell people about it. For instance, if the environment really matters to you, maybe you’ll demonstrate this by using green energy, buying recyclable or reusable office supplies, volunteering to clean up your community, and recycling.
Don’t Think Like a Small Business
Carol Roth says it’s important to have a big dream. This is something you must believe you can accomplish then set out each day to do so.
Your tone of voice is how you communicate your marketing message. This could be professional, casual, or funny, but it must always resonate with your audience. When outsourcing your content creation needs, your writers must also use this voice. This is why it’s important to create a document with your brand’s guidelines, meet with your employees to answer their questions, and provide examples of your tone so they can use it like it’s second nature.
Color and Design Matter
The design you create for your company is what will make the first impressions. Unfortunately, you won’t have an opportunity to redo this. Your first impression will set the tone for the type of relationship you’ll have with your customers. Even if you have a great description or the best products at the most competitive prices, none of this will matter if you don’t have a good design because people won’t even get past the design to these things. Even if you’re making sales now and you notice that you could improve in these areas you should do so because research shows that people do business with those they like, know, and trust. Simply put, the way people feel about your company’s graphic design determines whether they’ll do business with you, whether you’ll make the sale or not. This is more important than all your text, images, and links alone.
Fortunately, it isn’t difficult to create this type of design. When your prospective customer first arrives at your website or receives your business card you must start building trust and confidence in them simply by having an appealing design that gives them the message that you’re trustworthy and capable. Since you only have a few moments to capture your prospect’s attention and keep them engaged you to want your presentation to work for you instead of relying on words alone. Of course, this doesn’t mean you shouldn’t speak to them with your content. It just means you can’t overlook your graphics, colors, and other design aspects. Leverage the power of good design to show your customers that you’ll provide them with the experience they want. Once they move past that they’ll know they can trust your text and you’ll know you can make the sale.
Go Beyond Your Logo
Today you can’t simply go around stamping your logo on everything. This no longer works. Instead, you must be both fluid and engaging. You must respect your customers’ intelligence and not give them everything up front. Instead, work to generate some intrigue and let them learn more about you for themselves. By doing so you’ll foster ambassadors who revel in telling others about your business.
Make Your Brand Popular
Motivational speakers can help you make your brand popular. They have industry expertise that they’ll gladly share with you. These insights will show you things that you’ve probably overlooked in the past. Taking time to implement them will help you make your brand popular, which in turn will increase your customer base and have a beneficial impact on your bottom line. This is why you must take the time to get the advantage of motivational speakers for your brand when you want it to grow and succeed.
Marketing Donut says consistency is a vital part of reinforcing your business’ character and clarifying its offerings – two things that make it so your customers know exactly what to expect from your business and what it sells. This is why it’s important to blog consistently.
Blogs play a very important role in your marketing. Since about 81% of Americans trust what they read in blogs, they can really propel you further forward than any ad campaign. Make sure you write about things that matter to your customers – answer their questions and tell them how your products or services will enhance their lives. The best way to get started here is by creating a spreadsheet that contains a list of questions you’ve been asked and what you find when you Google your competition’s blogs to see what they’re writing about. If this still seems like too much for you, hire someone to maintain your blog for you.
Mila Jones is a Senior Business Consultant, with rich experience in the domains of technology consulting and strategy, she works with both established technology brands and market entrants to offer research inputs and insights on leveraging technology as a source of strategic competitive advantage. She is a prolific author and shares her expertise with tech enthusiasts on popular digital publishing platforms. You can follow her on Twitter.