Published on August 24th, 2018 | by Guest

The Ultimate Guide to Creating an Engaging Video for Your Business [Infographic]

We are currently living in an age where every business is almost required to go online. As daily technology advances, people are adapting their behavior into a digital lifestyle where they want everything done from the palm of their hands — from grocery shopping to looking for business partners.

This situation forces practically all companies to start adapting to the digital market as well. Not to mention the challenges come from fresh and innovative startups who are more agile in using the digital media to feed their growth rate. One of the most popular tool used by these companies and startups to dip their toes to the digital marketing world is animated explainer videos.

What’s an Explainer Video?

Explainer videos are short animated clips commonly used to describe how a product works. The combination between colorful visuals and convincing voiceover is the perfect way to engage with audience through digital platform such as social media and websites.

An explainer video helps you to catch and maintain people’s attention when they are scrolling through their screen mindlessly. While the visual is a strong feature for an explainer video, it can’t work alone.

How does an explainer video work?

The audio element of an explainer video, or an explainer video script, plays even a greater role because it’s the foundation on which the entire animation is built. Without a compelling script, an explainer video is just another cheesy commercial that people will see and ignore on the internet.

So the question is, how do you write an explainer video script that doesn’t get ignored?

Creating a compelling explainer video for your business

There are thousands of studios that you can hire to make one for you. But results aren’t guaranteed, because these studios are good at graphics design — but you are the expert on your industry. It means you need to get involved in crafting the words and passing on your expertise to the design team.

Breadnbeyond, an explainer video company, created an infographic that will help you get the gist of writing an explainer video script. Check it out below!