Published on July 13th, 2017 | by Guest


5 Reasons to Go for an External SEO Expert

When it comes to online marketing, search engine optimization (SEO) must take prominence in your strategy and for many good reasons. While millions of websites are being indexed daily, Google says only 52% make any revenue. The fact that 93% of online experiences start with a search engine should be enough motivation for you to optimize your website in order to tap into these numbers. Better still, a recent study shows that 70% of the links search users click are organic with most users ignoring paid ads. According to a survey published on Search Engine Journal, about 74% of internet users never go beyond the first page of search engine result pages (SERPs), which makes it crucial to work on your website to ensure it ranks highly.

If you are still not taken on why to invest in SEO today, consider that 81% of people perform some form of online search before making a purchase. As an online marketer, you need to work smart to guarantee your website is easily visible on SERPs for target keywords. There are many other practical reasons to invest in SEO including higher conversion, improved traffic to your website, more visibility for your brand, and establishing your brand as an authority among others.

Well, if you want to enjoy all these benefits, you need to hire a highly qualified Boca SEO expert. For most businesses, hiring an in-house SEO consultant might seem like the best idea though it always turns out not to be so. If you are struggling on the type of SEO consultant to retain, below are some reasons to outsource:


1. Leveraging the Latest SEO Tools


It is true you might have an IT expert in your team but they might not be well equipped to handle your site’s SEO campaign. For starters, your in-house IT expert already has other roles and by bringing them into the SEO task, you will be spreading your workforce too thin. It is therefore advisable to go for an external SEO consultant who knows the latest trends in the industry. In essence, it will be better to leave the experts handle their trade. Truth be told, your in-house IT team will find it hard to keep up with all the algorithm updates which might mean your website will not benefit from the latest developments in the industry.


2. Objectivity


The best SEO projects starts with a site audit to identify all the errors and treat them. If your in-house IT team is carrying out such an audit, they may not be very objective which might mean some glaring weaknesses will be left out. By bringing in an expert from outside, you can be assured of objectivity in the entire project, which means better outcomes.  Every weakness is identified and you will be notified in a report before the SEO campaign begins.


3. Cost Savings


According to the U.S Small Business Administration (SBA), a large number of startups and small businesses fail due to lack of expertise in their team. Hiring an SEO might not be the first thing on your mind when you launch a business due to the costs. Hiring an in-house team is very expensive which makes outsourcing your SEO project a more cost-effective option.


4. Dedicated Consistency


It is true your company’s IT expert might have some computing skills, but this is not enough. An SEO project is not a one-off thing but an ongoing job. This is why you need someone working consistently on your website. From web audit, monitoring, maintenance, and on-page and off-page SEO, a lot of work needs to be done and your in-house specialist might not have such time on their hands. Many good websites fall by the wayside because the site administrators have too much on their hands.  This is why outsourcing makes a lot of sense as it leaves your IT specialist to focus on the core business. Their roles include implementation of IT systems and maintenance of these systems among other duties.


5. Avoiding Search Engine Penalties


There are over 500 algorithm updates every year and your SEO specialist should be on top of things to avoid penalties. If you have an in-house team working on your SEO project, you will miss many of these updates leading to penalties for your website. To avoid such a situation, it is better to hire an external consultant who knows the pulse of the SEO industry.

Outsourcing your SEO campaign leads to more efficiency in the project, helps you cut on the cost of operations and ensures your website is up to date with the latest search engine algorithms. It is the best way to stay ahead of your competition.

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