Published on May 7th, 2016 | by Guest0
7 tips to give users the best possible experience on your website
“The First Impression is the last impression.”
The first time anyone visits your site, your site should be designed and accessible in a way that it leaves a lasting impression on the users. People remember pleasant experiences. If your website gives them one, they will surely come back. User experience is a cardinal part of your site which you can’t just afford to overlook as the repercussions may be huge. So instead of just beautifying your website, focus on the experience more.
Here are seven easy tips to improve your website user experience effortlessly:
Call-to-action button performs best at the point in the page where visitors can find the information they need. Rather than plastering calls-to-action throughout the site and bombarding visitors at every turn, place CTAs strategically and at the point where the visitor is prepared to make a decision. Use a guiding hand to help visitors form a buying decision by highlighting a prominent call-to-action button. You can increase conversions significantly by making a notable call-to-action.
- Page Speed
A quick loading speed makes sure that users don’t bounce off the page quickly. According to statistics, 40% of people would leave a site that takes more than 3 seconds to load. Now imagine the amount of losses that your business can incur, if you ignore this aspect of your website. Not to mention that Google gives more value to sites which load faster. Google also offers a free service where you can get information on your page speed and as well as some suggestions for improving your loading time on Mobile and Desktop.
- Mobile Friendly
Today mobiles have overshadowed desktop and laptops. People use mobile for almost everything these days. Your website design should be a responsive one so that it can easily cater to the needs of mobile users. Responsive design automatically fits into mobile screens and allows users to navigate through your site freely.
If you think that colors you use on your website, don’t have much of an impact, then you couldn’t be more wrong. Colors, type of graphics and even the type of font being used contribute immensely to the experience of visitors. Pay extra attention to seemingly minute details to have an aesthetically appealing and balanced website. Different colors evoke different messages. Think about the message that you want to evoke for a user (trust, experience, intelligence) and choose your colors wisely.
Your website should contain informative and engaging images, so that information you want to convey stands out. Humans are visual creatures, so images can make a huge difference in user experience. Adding industry-relevant images allows you to bring in an element of personalization and shape how visitors interact with your website.
- Smooth/easy Navigation
To give your users a stellar experience, you need to make sure that the flow of things on your website is intuitive so that users don’t get lost at all. Unless your website is easy to navigate, people will not engage. Create different pages and buttons for different needs. Identify what areas of your page get the most activity or what elements capture the most attention.This is typically measured by what a user clicks on first when visiting a new site. From there, user flow is recorded by the way in which a user navigates around a site. Do they click through several pages deep? Do they go back to the homepage a lot? Do they tend to click in-line links? Understanding how your target users interact with websites is crucial for your overall success. That way you can build a user experience that is custom targeted to them.
- Contact Details
You must include your contact information so that users can get in touch with you easily. You can add contact details in the form of chat widgets, social media links, and queries forms. If you miss out on giving contact details, then you might lose out on a lot of potential customers.
- User Feedback
Always take into account how your users view your website. In that way, you can incorporate meaningful changes in your website. You can also get feedback from sites such as fivesecondtest.com on site structure, design and loading speed.
A great user experience can make your visitors glued to your website and later on get translated into conversions. So it’s worth every penny on constantly enhancing the user experience on your site!
About the author:
A techie by degree and a sales and marketing expert by profession, Uzair possess extensive experience in B2B and B2C marketing. Uzair is working as Vice President, Sales and Marketing at Enterprise Monkey. He has a keen interest in helping Small and Medium Enterprises to grow and has expertise in implementing the digital marketing solutions into their businesses for better growth and Productivity.