Techno FAQ

Audio and Video

Is Ultra 4K Really The Next Step For Television?

The next generation of television viewing comes in the form of 4K, also known as Ultra High Definition (UHD). This new higher level of picture quality is said to be four times clearer than the standard HD pictures that we are used to viewing at the moment. So, is this really the next big thing […]

Audio and Video Internet

5 Things We Can Learn From Cord Cutters

It is a pretty uncertain time for TV providers as a growing number of consumers choose to ‘cut the cord‘ and abandon their cable and satellite subscriptions in favour of using online streaming services instead. This has pushed TV providers to look at ways to try and keep customers. However, despite increasing numbers, should TV […]

Internet

It’s Official: Time to Leave TV, Move Your Marketing Dollars Online

In 2013, the marketing industry reached an unprecedented milestone. For the first time, spending in Internet advertisements trumped compared to broadcast television, according to research by PricewaterhouseCoopers and the Interactive Advertising Bureau. Driven by spending in mobile ads, revenues from Internet ads totalled $42.8 billion, an increase of 17 percent from 2012. Such upheaval ostensibly […]