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Beyond SEO: Why Generative Engine Optimization (GEO) Is the 2026 Marketing Standard

The search bar is no longer the gateway to the internet. For a growing number of users, it’s now a conversation — a prompt typed into ChatGPT, a question asked to Gemini, a query resolved by Perplexity before a browser tab even opens. This isn’t a minor evolution; it’s a structural shift in how information […]