Published on August 25th, 2023 | by Bibhuranjan0
How to Attract High-Quality Job Candidates for Your Marketing Agency
Your marketing agency’s success is directly tied to the quality of employees you have on your team. So whether you’re just starting out or looking to add more members, you must be intentional with your efforts when in the market for new personnel. Here are some tips that’ll help you attract high-quality job candidates.
1. Get People Excited About Your Employer Brand
The term ”Employer branding” is more than a buzzword used during HR-related discussions. It’s an important piece of the puzzle for a marketing agency looking to attract top talent. It functions as an invisible force field that’ll discreetly but successfully attract skilled people who fit into your agency’s culture and vision.
Nowadays, finding out anything about a firm takes a few clicks. In such an environment, transparency always wins. The employer brand of your marketing agency extends beyond the image it projects. It comes down to employee testimonials, Glassdoor reviews, LinkedIn posts, and the overall reputation.
A strong employer brand helps to reduce recruiting costs and makes the hiring process faster, which are some great benefits. It’s also what helps companies to enjoy lower turnover rates. Employees who resonate with your agency’s values are likelier to stick around for a while. They won’t be swayed by the possibility of slightly greener pasture.
Think of employer branding as a lifeline. It’s what leads the dance of talent acquisition. Use it to paint a picture of your company’s culture and spirit.
2. Create Employee Testimonial Videos
Videos are an effective way of breathing life into employee testimonials. If you can, record brief interviews of your happiest staff members as they sing your praises and provide prospective employees a glimpse into what it’s like to work in your company. Producing a few testimonial videos will definitely require an upfront investment of your time, effort, and money, but the good thing is you can use them on many channels.
This includes your virtual hiring fairs, social media pages, careers page, and anywhere else videos can fit in your recruitment marketing efforts. According to Trifactor Creative, adding a video to a job posting increases candidate application rates by 34%. There’s no reason why you shouldn’t take advantage of this.
3. Use Your Website
Many job seekers visit a company’s website to check for open positions; you probably did the same when you were one. If you’ve only been using job boards or LinkedIn to advertise, Consider switching things up.
Create a compelling careers page that informs applicants of what to anticipate from the team. Use it to share your values, mission, culture, and the growth opportunities of working for your company. This will result in more compatible hires. After all, they had a reason for visiting your website in the first place.
Pay attention to your design choices. It may not seem that important, but it impacts how prospective candidates view your company. According to LinkedIn, well-thought-out graphic design will draw and keep visitors on your website, boosting engagement and profit margins. In the same way, using excellent graphics on your website will make prospective candidates want to learn more about you.
4. Ensure You Offer the Benefits You’re Employees Are Entitled to
High-quality job candidates seek more than just a good salary. They want to know what other benefits they’ll enjoy when working for your agency. For example, some may be looking for flexible-work options because they understand the importance of a healthy work-life balance.
Others will emphasize workers comp insurance. Offering this coverage is a great way of showing prospective candidates you care about the well-being of your staff. In some cases, it’s a requirement. According to WorkCompOne, 36 states, and Washington D.C. mandate that businesses with one or more workers provide workers’ compensation coverage.
For your marketing agency to succeed, or any other business, you’ll need great employees. There’s no secret recipe. Use the tips in this read to attract high-quality candidates.
Cover Image by Freepik