Instagram 5 Best Practices You Should Be Following This Year
Like all major platforms, Instagram is still evolving as a social networking channel. New features, algorithms, and buttons have altered the landscape of marketing opportunities. Businesses respond by employing tried-and-true Instagram best practices to find new ways of engaging with their customers.
Each year, the rivalry is heating up more and more as businesses compete for users’ loyalty and attention to grow social accounts such as Instagram. A social account like Instagram is the place to use all of the latest tools and capabilities to show off your brand’s personality, values, and authority.
So, what can you do to make your company’s profile stand out from the crowd? Begin with a well-thought-out strategy and use these Instagram best practices to help you along the way.
Make Your Instagram Bio Shine
If you were attempting to sell a house, you would help ensure that the exterior is attractive and inviting in order to entice potential buyers inside. Likewise, your Instagram bio accomplishes the same thing: it adds curb appeal to your profile.
Instagram allows you to use up to 150 characters and a picture to describe your brand’s philosophy, so make the most of it. This part should explain who you really are, what you offer, and how you differ from the competition.
For that reason, your taglines should be punchy and quick. In addition, an Instagram verification badge is a great way for brands to gain the trust of their audience, especially because it’s unclear how Instagram selects which accounts get one and which don’t. It’s a good idea to apply for that important little blue checkmark.
Always Think Outside The Box
Instagram is absolutely packed with creative and editing tools, as well as features that encourage you to let your imagination run wild. Use these, as well as third-party tools, to give your materials a new design:
- Experiment with different content styles. Create polls, ask questions, go behind the scenes, tell motivating and uplifting stories, provide demonstration and lesson videos. The choices you have are practically unlimited, so choose what works best for your business based on what your community responds well to.
- Experiment with different visual effects. Experiment with editing tools to obtain the ideal appearance and feel for your brand’s photographs. Many in-app camera effects in Instagram Stories allow you to edit and add things to your photos, such as stickers, GIFs, colors, text, etc.
- Create videos. IGTV videos or Instagram Reels are ideal practices to grow your account. Following the video upload, you can share the first 15 seconds as a clip-on your feed and later share it on your story as an invitation for users to continue watching the full video on IGTV.
Don’t Forget The Hashtags and Geotags
Instagram users use hashtags to find content and follow hashtags. To get discovered in searches by potential followers, use up the full potential of hashtags and geotags.
For instance, if your business or company has a physical location, geotagging lets consumers know where they can find you. This Instagram practice is ideal for targeting people who are looking for a local connection or searching for companies in your industry while visiting your location.
Make A Contest Or Giveaway
Contests and giveaways are a terrific, and often a low-cost way for brands to expand their audience. The purpose of this sort of advertising is for your community of followers to locate more people who might be interested in your goods, as people will want to enter if the award is appealing enough.
When you reach new milestones, holding competitions and giveaways is a great way to celebrate your audience’s development. For instance, consider a: “10.000-follower giveaway!” This is a fantastic way to show your appreciation for your brand’s support.
Partner With Influencers
As a result of online media presence, new shapes of advertising have emerged, such as influencer collaborations. As influencers can help brands connect with their customers, these partnerships can help you reach a wider audience and build credibility for your brand.
Consider influencer collaborations in the same way you would try something recommended or advised by a friend. The influencer partnership possibilities are endless as you can organize a joint giveaway, do an interview with the influencer or allow them to do a one-time Instagram takeover on your account.
Final Thoughts
To put it simply, Instagram is here to stay. It has changed the way businesses like yours operate online. It has resulted in the production of a host of new and necessary tools and tactics as has become a non-negotiable in the realm of social media. So, if you haven’t jumped on board yet, now might be the time to do so. And what better way to start than by following this list of best practices?
Cover Image by Freepik
About the Author
Bibhuranjan Editorial Officer, technofaq.org I'm an avid tech enthusiast at heart. I like to mug up on new and exciting developments on science and tech and have a deep love for PC gaming. Other hobbies include writing blog posts, music and DIY projects.
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