Published on September 19th, 2021 | by Sunit Nandi

5 Ways to Optimize Your Business Landing Page

If you’re like most entrepreneurs, you’re in business to close sales and make money. That’s why it pays to take the time to ensure your website has a strong landing page, one that will help you convert more viewers into buyers. Here are five things to pay attention to when it comes to optimizing your website’s front page.

Create Compelling Headlines

When potential clients land on your website, if there is nothing that immediately grabs their attention they may click away in the blink of an eye. By creating a strong headline, you’ll be better positioned to support your sales process from the moment a buyer clicks through to your site.

Marketing experts often recommend that your headline should mirror the content that was featured in the ad message that brought visitors to your site. This makes sense, as someone clicking on an advertisement for low-cost auto insurance will expect to see immediate information about vehicle coverage. Knowing this, you can then craft a compelling headline that will grab the viewer. In many fields, a “value proposition” statement – think “We’ll Save You 50% on Your Auto Insurance” – is the recommended type of headline to get attention and keep visitors on your site.

Make Your Page Mobile Friendly

If you’ve browsed the web on both your phone and your desktop computer, you’ve likely noticed that many websites look different depending on which device you use when viewing them. That’s why it’s a mistake to assume that visitors will only be looking at your site on a large, high-definition desktop monitor; according to recent data, mobile phone usage is growing at a rate of more than 1.5% per year. Be sure that your landing page layout is attractive, uncluttered, and easy to understand on everything from a large desktop monitor to a small handheld device.

Pay Attention to Details

You’re probably aware that there are a lot of shifty businesses represented on the internet, and you likely don’t want yours to be thought of as one of them. That’s one reason why avoiding typos, misspellings, and poor grammar on your landing page is important; accuracy can convey that your business is legitimate and attentive. You should also check that information such as your phone number, address, and store hours are listed correctly, and plan to institute routine reviews to be sure that any links you feature aren’t broken. Getting any of these little details can turn off potential clients who won’t bother to move past your flawed landing page.

Incorporate Videos

Studies consistently show that featuring vibrant colors, images, and anything else that is eye-catching on your landing page will keep visitors on your site longer than words alone. Increasingly, marketing experts are recommending that you incorporate one or more videos near the top of your page to further engage potential clients. As with your headline, your video should be relevant to what made a viewer click through to your site in the first place; product demonstrations, customer testimonials, and inventory tours are popular choices that may help you convert more visitors into buyers.

Include a Call to Action

It’s not uncommon to get so bogged down in the look of your website that you neglect to ask for the sale. Including a specific call to action is imperative for getting a viewer to move further into the sales process. It’s a best practice to use buttons or other large features to direct your visitors further, as burying the call to action within copy can lead to confusion as to how customers should proceed. It’s often best to keep it simple; a button labeled “Click Here To Learn More” may be all that’s needed to move potential buyers forward.

With a strong landing page, your website can have the potential to convert more clickers into buyers. By addressing these five areas, you’ll be taking steps to help your site be a more effective selling tool.

Tags: landing page, optimize

About the Author

Sunit Nandi I'm the leader of Techno FAQ. Also an engineering college student with immense interest in science and technology. Other interests include literature, coin collecting, gardening and photography. Always wish to live life like there's no tomorrow.