Social Media

Published on September 16th, 2020 | by Guest

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6 Amazingly Powerful Tools For Social Media Managers in 2020

In this digital age, using billboards, pamphlets, flyers, newspaper ads, etc., for marketing purposes somehow do not fit in the scheme of things for businesses. These are the days of social media, something that has become incredibly popular in the last decade or so due to its global outreach.

Here are some numbers that will highlight this fact.

More than 3.8 billion people active on various social media platforms – that’s 49% of the world’s entire population!

As there’s such a large presence of people on social media, there is no wonder businesses have latched on to this opportunity to market their products/services by communicating with potential customers online.

However, social media marketing is a complex process. You need always be on your toes to succeed in the game of social media marketing. Not just strategizing and planning the marketing gimmicks, but managing the overall process and your team can be quite a lot to handle. This is where technology comes into the picture.

You need to have access to top-rated tools for social media managers that can help you manage everything while focusing on growing your brand’s social presence. After all, without using the right tools, you may risk falling behind competitors and disconnecting with your peers, customers, and potential customers. You would not want that to happen in any case. Would you?

Top-Rated Tools for Social Media Managers

Finding the right tool for social media managers is not easy as there are so many options to select from. Choosing the best one calls for thorough research and in-depth analysis of every popular project management software system. Since you cannot try out every tool to help you in this cause, I have come up with this list of some amazing tools that you can use. Take a look at them and see for yourself:

1. SocialPilot

SocialPilot is a cost-effective social media marketing tool that helps teams and agencies automate their social media management.

Used by over 75,000 marketing and media agencies, small businesses, professionals, and enterprises, SocialPilot provides you with a single platform to manage all your social media accounts. This way, you are able to improve your social media efficiency as you don’t need to post updates on multiple, stand-alone websites.

You can share as many as 500 posts and link them to as many as 200 social profiles from a single account.

Powerful features of SocialPilot include:

  • Reports & Analytics
  • Collaboration
  • Social Inbox
  • Conversion Tracking
  • Post Scheduling
  • Automated Publishing
  • Content Management
  • Multi-Account Management
  • Facebook Ads
  • White Label Solutions

SocialPilot offers a free 14-day trial and offers four pricing plans, starting at $30 per month. Users can change plans or cancel anytime.

2. ProofHub

ProofHub is an all-in-one project management and team collaboration software that simplifies how you manage your projects at every stage.

Unlike the simple to-do list apps available out there, ProofHub is a complete package when it comes to project management. It is easy to use, with built-in features that will help social media managers quickly plan, organize, and collaborate on projects of all sizes at one centralized location.

You get a clear, holistic view of all the activities and instantly communicate with team members, managers, or clients. You can even monitor and track their time, progress and activities using the powerful reporting features in ProofHub.

Some of the top features in ProofHub include:

  • Custom Roles
  • Tasks with deadlines
  • Custom workflows and Kanban Boards
  • Gantt Charts
  • Custom Reports
  • Timer and Timesheets
  • Online proofing
  • In-built chat app
  • Real-time discussions
  • Third-party integrations

ProofHub’s Ultimate Control plan with unlimited users and projects is available at $89/per month

3. CoSchedule

CoSchedule connects your content and social media accounts in one calendar view.

CoSchedule is considered as one of the best social media management tools in the market. Social media managers can manage their projects on a single dashboard and simultaneously share and publish content, saving time, and improved productivity.

Besides helping with marketing and task organization, CoSchedule is also ideal for professional marketers looking to effectively collaborate and communicate with their teams to deliver projects on time. It helps with content planning, content organization, and enhances your content quality with headline analyzers.

CoSchedule offers a range of useful tools for social media managers which include:

  • Automated Publishing
  • Social Media Monitoring
  • Customer Engagement
  • Post Scheduling
  • Reporting/Analytics
  • Content Management
  • Portfolio Management
  • Collaboration tools

CoSchedule pricing starts at $19.00 per month. They offer a free trial with a demo version.

4. Sprout Social

Sprout Social is a professional platform for social media management for brands and agencies of all sizes.

Sprout Social is ideal for advanced scheduling of social media posts and tracking their performance across the various platforms. Social media managers can attach all their social media accounts easily and quickly.

Sprout Social’s clear and intuitive interface offers a quick snapshot of your social media accounts, and several tabs help users schedule and publish social media posts, pull analytics reports, and monitor social media campaigns.

Sprout Social offers a range of tools which include:

  • Smart Inbox
  • Publishing
  • External Integrations
  • Customer Relationship Management
  • Analytics
  • Real-time Brand Monitoring
  • Comprehensive Reporting Tools
  • Engagement

Sprout Social pricing starts at $99 per user/per month. They also offer a free 30-day trial.

5. Buffer

Buffer is exclusively designed for social media content management for authentic engagement with the audience.

Trusted by over 73,000 brands and businesses all over the world, Buffer is a social media management software with a range of effective tools to visually plan and schedule social media campaigns across all platforms.

Buffer’s primary feature is to help users line up updates and make content sharing as easy as possible in the future across a range of social networks. It is much more than a scheduling tool; you can measure and report your content’s performance, build the Instagram community, and save you time and money by eliminating manual handling of all your social media posts.

Some of Buffer’s powerful features include:

  • Social Profile Sharing
  • Team Management
  • Analytics and Insights
  • Automated Publishing
  • Collaboration
  • Content Management
  • Post Scheduling

Buffer’s pricing starts at $15.00 per month. A free 14-day trial is available.

6. Hootsuite

Hootsuite is one of the best social media management tools for executing social media strategies across multiple social media networks.

With over 16 million users worldwide, Hootsuite has all the tools social media managers need to execute marketing campaigns, identify and connect with your audience, and send them targeted messages via multiple channels. Social media managers can create and manage business campaigns from a single dashboard, which they can use to track conversations, schedule messages, and engage with customers.

Some highly functional features of Hootsuite include:

  • Content Curation
  • Scheduling
  • Social Analytics Reports
  • Conversion Tracking
  • Customer Targeting
  • Team Management
  • Monitoring
  • Optimize Delivery

Hootsuite pricing starts at $19 per month, and a 30-day free trial is also available.

To Sum It Up

While each of the tools mentioned here is designed to help achieve efficiency, the one fact that you need to remember is that there’s no one-fits-all approach.

Some users like the idea of all tools in one centralized location to manage projects, while others prefer juggling multiple tasks. Some tools are ideally suited for large teams and agencies, while others are better for small businesses and freelancers.

It’s important to choose the right tool after assessing your situation and budget. Go ahead, give these a try and choose the one that suffices your requirements. All the best!

Photo by camilo jimenez on Unsplash


Author Bio

Vartika Kashyap is the CMO at ProofHub and has been one of the LinkedIn Top Voices in 2018. Her articles are inspired by office situations and work-related events. She likes to write about productivity, team building, work culture, leadership, entrepreneurship, among others, and contributing to a better workplace is what makes her click.

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