Published on August 24th, 2020 | by Ali Dino


What is a Website Development and Website Design?

Did you know that good website design goes beyond the ‘about us’ or ‘contact us page’?  Actually, an excellent web design should drive traffic, generate leads and conversion, and increase revenue. Web development is all about picking a web design and improving it to make it functional. To bring a web design into life, web developers at https://ugem.design/ use all sorts of modern design tools and solutions to provide you with excellent web design. We will have a closer look at what web design is and website development. 

What is Website Design?

Website design is the appearance and usability of a website. Website designers focus on elements such as the layout and presentation. Features that fall under appearance include images, fonts, and colors. The layout is all about the structuring of website content.

Effective website design is attractive, simple to use, and blends perfectly with your website brand. Also, it should earn prospective customers’ trust so that they don’t leave the website as soon as they click on it.

While designing a website, the needs of the prospective audience come first. The website should provide them with the information or services they are looking for. The experts must also consider your business objectives in order to create a design that complements your expectations. Therefore, Web Design North East company will begin by creating wireframes. Many design principles can be implemented to create an attractive and effective layout to enhance user experience. Let’s break down the design features.

Balance. To create a balanced web design, one must use the accurate quantity of dense and lighter colors. 

Contrast. An experienced designer is well informed about contrasting colors. They also pay attention to other factors, such as contrasting shapes, dimensions, and textures. This helps in improving the appearance of a website. 

Emphasis. This is all about highlighting the crucial components of a website. Some sections must be emphasized to ensure that they stand out.   

Consistency. Consistency is a primary web design norm. For instance, the design should feature fast and easy navigation and must offer an impressive user experience.

Unity. The different parts of the website must be united to make one functional website design. Therefore, an expert will harmonize all the elements to create a unique web design.

What is Website Development?

Programmers or website developers offer web development services. They use the crafted web design to make a fully-functioning website. Also keep in mind the cost to make a website while hiring professionals. This is to say that a design is non-functional. You will need web developers to break its components to make it fully functional. Developers use HTML or any other effective approach and integrate programming languages to craft website pages. It’s more beneficial to engage developers with advanced skills. This is because they can decide to use CMS (Content Management System) such as Joomla or WordPress to enhance development. This lowers website maintenance costs.

With professional website developers, a simple website layout can easily be converted into an exceptional website through images, active states for buttons and links, and other crucial elements.

What is the Impact of Web Design and Development Services 

You Get a Responsive Design 

Expert designers and developers will use a suitable code on your site to make it functional and attractive. Therefore, your prospective clients will access the site effortlessly despite the device they will be using. Whether they choose to use a desktop computer, PC, or a smartphone, they will have a remarkable experience. 

Parallax Scrolling 

An expert designer or developer creates a website that enhances parallax scrolling. In this case, they overlay two graphic elements on a page. The elements move at varying speeds as site visitors continue to scroll. This helps to keep your website visitors hooked.

Suitable Big and Bold Fonts

Professional designers understand the right fonts to keep your website relevant. For instance, they may decide to use sans-serif typefaces since they are visible and easy to read. As a result, your customers will navigate the site easily and learn more about your brand. 

Eye-Catching Images 

Images are a game-changer. Most customers would rather look at graphics than spending hours reading. A Web designer and a developer will help add images that complement your brand. Visual representations are used to summarize your content.

Bottom Line 

Most business owners can’t differentiate between ‘web design’ and ‘web development.’ Both differ, but each of them is important as far as online business is concerned. Most reputable web design and development firms offer both services. They have a team with wide-ranging skills to help create your dream website.

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