How Much Does it Cost to Redesign a Website
For a small business with not much of a budget to speak of, designing their own website seems the logical option. There are free website creators out there like WordPress, Weebly, Wix, among others that you can use to get the job done. They can utilize these tools to create their own website at no cost.
No matter how much you sugarcoat it, outsourcing web development will cost you money.
However, one common mistake that small businesses make is to view web development Beaverton OR as an expense.
Every money spent related to business should be viewed as an investment. And a website redesign is just that—an investment.
Your business website should be working toward achieving your own targets. A website that is not contributing to your revenue stream is nothing but a white elephant.
In fact, it could be counterproductive to have a poorly designed website and allowing it to exist in the Internet ether. People will draw their own impressions of your company through your website. If your website is mediocre, they will associate it with the kind of service you provide.
But back to the question at hand.
How Does a Web Redesign Cost?
If you are creating your own website, you are paying nothing, of course. There are also free hosting services you can exploit if you are really averse to spending money on what you deemed to be a useless endeavor.
However, if you are sourcing out your digital business address to a specialist in web development Beaverton OR, expect to shell out some money.
In the United States, on average, a small business website can cost between $2,000 and $9,000. That’s already good for about 16 webpages. For bigger websites, about 75 pages or so, the cost jacks up to about $35,000.
For an optimized website, therefore, you can budget around $10,000 as an upfront cost and another $1,200 to $2,000 for the maintenance cost annually.
That might seem a lot for a small business, but only when taken into a vacuum.
Today, not having a website is a death knell for any organization.
For instance, if you are in the food industry, you should know that 6 in 10 Americans order their food online at least once a week. And on average, they are spending about $50 per order.
If you’re a retailer, you might be interested to know that 8 in 10 Americans shop online. And the trend is increasing. Consider that in 2000, only about 2 in 10 Americans were exploiting the advantages of e-commerce.
The Face You Show the World
Clearly, you are missing out on the potential sales if your website is not functioning as it should–your digital marketing tool to generate leads and conversion.
Now, pop and mom stores that have taken root in a community and enjoy loyal patronage probably could survive without a website. But they can’t scale up because their customer base remains the same.
Having an optimized website will open your business to a whole world of opportunities. But it all starts and ends with your website. It’s the first window into your business that visitors get to peek at. The question is, what kind of impression do you want them to leave with after visiting your site?
About the Author
Sunit Nandi I'm the leader of Techno FAQ. Also an engineering college student with immense interest in science and technology. Other interests include literature, coin collecting, gardening and photography. Always wish to live life like there's no tomorrow.
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