Published on April 12th, 2019 | by Bibhuranjan

Know the Benefits of TV Advertising

These days, there are so many different ways of reaching your customers. There’s print advertising, social media, and online routes that you can take. In an age where TV is seen as less relevant, TV advertising is as important as it used to be? There are so many reasons why you need to be investing in TV ads. Here’s just a few of them that you need to consider.

A Wider Reach

Yes, there’s a wide reach on ads online, especially those placed through social media. However, nothing beats TV for the reach it has. Pretty much every home in the UK has a TV, and then there are other places that show TV, like pubs and waiting rooms. If you put your ad on TV, it’s going to be everywhere.

Combine with Other Ads for Full Effect

If you’re serious about maximizing the effectiveness of your adverts, then combining them with your TV ads will increase their effectiveness by up to 40%. Having your advert in several different marketplaces, including TV, will help it stick in your customers’ minds. The more you can reach them, the more effective your advert will be.

TV Ads Still Work With Young People

There’s a school of thought that says young people no longer watch TV so you need to reach them through other channels. While it’s true that they do spend more time online these days, that doesn’t mean that it’s not worth making TV adverts for them however. Advertising companies like Liquona have found that TV advertising accounts for up to 87% of the advertising they see on any given day. With that in mind, you can’t discount TV as a way to reach them.

TV Is a Trusted Source

Yes, there’s more advertising online these days, but those adverts can come from anywhere. Anyone can place an advert on Facebook if they have the cash, so who’s checking those adverts to ensure they’re legit? Customers often trust adverts on TV as they’re subject to rules and regulations. If someone is saying something in a TV advert, it has to be true. Using TV advertising will give your product the backing it needs to be taken seriously.

Build Brand Fame

Let’s be honest, if your brand makes it onto TV, it’s ‘made it’. There’s no fame quite like TV fame. You’ll be seen as a legitimate and highly respected brand, making your product much more desirable. Appearing on TV is a great way to build brand recognition.

TV Ads Stick with People

Create a good advert, and people will remember it. Think of the ‘OXO mum’ ads or the Monkey PG Tips adverts. People still remember them fondly. Make the right advert, and you can build the same affection for your brand.

These are just a few of the reasons why you’ve got to invest in TV advertising. Build up brand loyalty, create a buzz, and show your customers that you’re a trusted brand. Talk to an advertising agency today and get the ball rolling on your own advert.

Tags: advertising, digital advertising, TV, TV advertising

About the Author

Bibhuranjan Editorial Officer, technofaq.org I'm an avid tech enthusiast at heart. I like to mug up on new and exciting developments on science and tech and have a deep love for PC gaming. Other hobbies include writing blog posts, music and DIY projects.