Published on January 20th, 2018 | by Guest0
Know How to Use Categories and Tags Properly to Boost WordPress SEO
WordPress is now the top blogging and custom web development platform, which is accepted for granted by many of the most significant companies including TechCrunch, BBC America, The New Yorker, Sony Music, MTV News to name a few. On thinking of building your website on this user-friendly and highly flexible platform, the next significant consideration is the ways to promote it and take your content to maximum users.
There are many methods of doing SEO and online promotions, among which one important thing most of the bloggers and online promoters are still now aware of is that the proper use of tags and categories can be a golden opportunity to increase user engagement, which is also so easy to accomplish.
There are multiple benefits of using a well-thought and structured tagging and categorizing system while doing blogging. Firstly, you can enhance user experience on your web pages with a well-set navigation system, and secondly, tags and categories may offer an opportunity to bring in more traffic to your web pages through search engines.
Know how it works!
A study was done on many representative blogs which attract an average of 20,000 visitors a month, 5% of the total visitors were getting referred by the tag pages on search engines. The study had also shown that the 5% who land through tag pages are more engaged with the page content with spending more time on the web page, a higher number of page views, and a lower bounce rate. This itself can account for an additional 5000 highly engaging visitors a month.
If you want to tap this potential to your best benefits, here will discuss how to optimize the tags and categories for WordPress.
Effective categorization and tagging
To define these in the easiest possible way, you need to understand that categories are tables of content on your blog whereas tags act as the index for your content. With your prior reading experience, what is the difference it makes when you read an informative book with a proper index and one without it?
While tagging and categorizing your content to make it easier for the users and search engines, you need to strike a fair balance between putting forth only as fewer options as possible while offering the readers a choice to make them satisfied. While doing this, you must make sure that every page they land on your website should be of purpose. Don’t just tag a page for the sake of doing it as it will only further help to increase the bounce rates and in turn your results.
To do it easily, you just have to ensure that all the tags and categories represent a particular keyword that a user would potentially search for. For example, someone looking for a smartphone hack may merely search it as “smartphone hacks, and in your structure, “Smart Phones” could be included as a category, and the ‘hacks’ as a tag. As per TitaniumClicks Media experts, both these function as useful taxonomies.
Limit it to the most relevant ‘popular’ topics
You should not go overboard while doing content categorization. A typical post on your page should be in one or two categories, and you should also limit it to the most relevant topics users may search for. If you do not find any way at all to tag your post, it is not mandatory to do it as every post need not have to be tagged.
A simple, but useful tip is to use title case formatting while you are creating tags and categories.
Correctly using categories and tags on blogs
One of the taboos which are found traditionally in blogging is the practice of linking to tags and categories within the posts and pages itself. Experts advise against it, but this is just okay to do if you can manage it properly.
For example, you post on the blog is related to health and fitness as a category and specifically on the topic of running. In the middle of the page, there is nothing wrong in presenting a person who is interested running with a text as:
“If you are serious about running for health, then check out our running program on this site.”
The reader may open this as another tab for reading and later in this post, and you may even add a text to as ‘serious marathon training can be strenuous than running a marathon itself’, this can be made another contextual link to be pointed to the tags archive named as Marathon Training.
Both of the linking models above are classic examples of how one can efficiently interlink categories and tags within pages of the same blog and get additionally benefited by building user interest step by step. If done well, the more you try to interlink within your blog, more engaged the reader will be and as a promoter, you can take the maximum out of your website.