Published on October 21st, 2017 | by Guest1
7 Convincing Reasons Your Business Should Be On YouTube
Smart marketing methods have always been vital for both large and small businesses. Over the last ten years, with the increased use of the internet, business tactics have also changed. Nowadays, many business owners prefer using YouTube as a platform to market their products. Highly qualified technicians do everything possible to boost YouTube views to help business people get into their dreams.
This platform has more than 1 billion users. People use it to upload, watch, and share videos. Many brands also consider it to be an important part of their marketing strategies. Every serious business owner should know that YouTube is not only profitable, but it is also necessary for other inbound marketing strategies. There are certain things that need to be done in order to Boost YouTube views. A video that has been named accurately will definitely attract more views than the one that has not been properly labeled.
Reasons why Businesses should be on the YouTube
- Builds trust and credibility
Business owners should use a variety of techniques to entice their audience and not just a sales pitch. This is one of the best ways to which they can enhance the performance of their establishments. Trust is essential, especially when it comes to matters regarding customer acquisition. People rarely buy from the businesses whose owners are untrustworthy. This shows that any business owner who intends to prosper should put appropriate measures in place so as to build trust and rapport with his or her customers.
Business owners who upload content on YouTube give their customers an opportunity to evaluate their products and services. A video that has an appealing title will not only boost YouTube views, but it will also help the customers get clear information about the products and services being provided.
- Build an image of authority
YouTube is an important marketing tool for any business in any industry. Through this platform, uploading and importing videos can be easy, especially if done in the right manner. Online video marketing presents an important opportunity for businesses. If used correctly, video marketing can help create trust and establish a business as having authority.
Most internet users prefer aesthetic, interactive, and engaging material. A business owner creates a feeling of authority and expertise when he uploads video content that contains his business ideas and views. Furthermore, uploading a thoroughly described video will not only Boost YouTube views, but it will also offer help and value to the viewers, hence building respect.
- YouTube makes real interaction between the seller and buyer
Through a video, a seller can demonstrate a service or product in a realistic way. In other words, video can make communication or interaction between a seller and a buyer more real and genuine. YouTube marketing is the most appropriate technique for brands that exist online.
- Easy to make
A person does not require special equipment to make YouTube videos. In other words, they are easy to make. In most cases, beginners use cameras on their iPhones or webcams in their laptops to get into their dreams. However, with the aforementioned devices, there are high chances of getting poor quality audio and visuals. On the other hand, business owners who are either financially stable or result oriented will purchase modern pieces of equipment to make the entire video-making process easy and efficient. They mainly use microphones, cameras, and devices of high-quality to create better videos.
Another important thing to know about the YouTube videos is that they can be embedded in many different places. Although the entire process of embedding them is generally easy, it should be done correctly so as to boost YouTube views. Most people embed them on their blogs and on their social media platforms. These individuals find it easy when it comes to sharing their valuable content with their audience.
- YouTube referrals drive sales
Many marketers know that a video can only be helpful when it comes to increasing engagement. They do not believe that YouTube referrals can generate revenue and sales. However, a social intelligence report released by Adobe shows that the average RPV (revenue per visit) from this platform is around $0.70. This is actually higher than average RPV from many other platforms. To boost YouTube views and RPV, marketers should ensure that all keywords from their descriptions and titles are used within the “tags” part so as to get more viewers interested. Videos that have more relevant tags have higher chances of popping up when internet users search them.
- YouTube videos have a better ranking in search engine results
A standard Google search has better chances of producing many different content types: shopping results, videos, images, and maps. This is usually called Universal Search. Video holds a larger share of universal search results as compared to any other medium. This is according to the research of 2012 from search metrics. Results of the research showed that YouTube videos performed better than videos from other platforms.
The importance of YouTube as a platform for promoting a business
On YouTube, any business person can host his or her own channel. This will help create an online location for all types of videos related to the service or product that is being promoted. This helps one keep a fresh collection of videos. One can also revise, update, or create new videos about the products. Many business owners prefer paying a certain amount of money to host branded channels that have more features and options in order to boost YouTube views.
YouTube is one of the few platforms that allow people to track the number of views that every video is receiving. The numbers of viewers for every video is usually posted below the video image. This makes it easy for the marketers to find out how their videos are being received and how they are attracting an audience.
- Saving bandwidth
This platform allows business owners to embed content on their websites without increasing the bandwidth of their sites. In other words, one can include a video on his or her site without having a negative impact on his or her customers’ download speeds.
Benefits of Using YouTube to promote your business
- Creating a community
YouTube allows businesses to show their services and products in action. This feature is really helpful to businesses with few distribution channels and those that mainly sell their products over the internet. Toy manufacturers and theatre companies are examples of business types that can use YouTube to help potential customers see their services and products before they can pay for them.
- Solving customers’ problems
Some companies use YouTube to offer solutions to their clients. For instance, they post ‘screen capture’ tutorials demonstrating how to use their software or post videos showing how to install their products. A video can be an important technique of troubleshooting a common problem or addressing a frequently asked question about a particular product.
Katherine Lane is a content writer for Buy Real Marketing whose expertise is focused on YouTube Marketing. With her expertise, she understands the essence and importance of such. Thus, integrating her skills in the field of content writing to help individuals and businesses that are into YouTube niche. You can follow her on Twitter.