Content Marketing Trends to Watch Out for in 2017 [Infographic]
The first quarter of 2017 is nearing its end and yet the impact of content marketing in today’s business landscape has remained undisputed. With the ever-changing dynamics of digital marketing, content marketing is one of its arsenals that has been through a lot of ups and downs in the past recent years.
But despite the challenges, this tactic has proven itself worthy enough to be deemed as one of the most indispensable tactics that a company must be serious with if it wants to improve its SEO performance and establish a stronger connection with its audience.
In fact, the 2016 report from HubSpot has revealed that over 60% of marketers say blog content creation is their top inbound marketing priority nowadays. And those companies that publish blog more than 11 times per month had almost 3x more traffic than those that post 0-1 blogs per month.
But more than its impact on the SEO of a website, content marketing is crucial in building trust with the audience. Through compelling articles and blog post, thought provoking images and videos and insightful infographics and podcast, content marketing allows a business to tap into the human intellect and emotion, which in return establishes the brand into a more personal, sincere, and valuable component not only of its market niche but of the whole community as well.
But as stated above, content marketing is an ever-changing plane. One must be fully aware of the latest trends and shifts within its industry and adopt the new techniques and tools that will allow them to position their closer to their target market.
To help you better understand the top trending ideas and concepts that shape the world of content marketing world this 2017, check the infographic below.
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