How Eco-Friendly Is Your Online Business
Both offline and online businesspeople are exposed to numerous recommendations regarding ecology. The common denominator of these tips is that they should add as many green features as possible to their business. To achieve that goal or at least get closer to it, most business owners decide to reduce their paper footprint. However, while digitizing your business and avoiding printing is a great start, you should know that there are other important ecological features that you should incorporate into your business plan.
Energy efficient computing devices
One of the key budget aspects of every business are expenses related to energy consumption. This is most obvious when it comes to office devices and their efficiency. Business owners usually choose them on the basis of their budget. Nevertheless, this approach might lead to neglecting the ecological characteristics of these devices. For instance, if you decide to get new laptops or desktop computers, make sure that their level of energy consumption is eco-friendly. According to the Energy Star website, US-based businesses would save about $1 billion annually if they used more energy efficient computing devices.
Apart from these devices, air-conditioners deserve special attention, consumption-wise. Therefore, you should equip your office with air-conditioners that meet the modern energy efficiency standards.
Green underlying structure
Every online business and a large number of offline enterprises own a website, meaning that they have their online data stored on servers. Since a server can be a real energy guzzler, it’s vital to inquire about the ecological policies of different hosts. Due to the fact that there are more than 1.1 billion websites in the world, it’s clear that these professionals are trying hard to attract new customers to use their services. Because of that, there’s an increasing number of hosting packages that stress out the importance of servers that consume energy from renewable sources. Therefore, don’t hesitate to ask several providers about their policy when it comes to ecology.
Moreover, providers that come from the parts of the world that have more environmental problems might be more sensitive to these questions. Who knows, maybe you’ll get some great offers from experts for Web hosting experts in Australia or eco-aware providers in Japan, so that you can choose the ones that will host your website and other online features on efficient servers that preserve the environment.
Marketing benefits of eco rules
Apart from reducing your expenses and contributing to the environment preservation, pushing the envelope in making a business more ecological will certainly generate positive reviews from your audience. This doesn’t mean that you should aggressively boast with your ecological way of thinking and working. On the contrary, it should be just one part of your wider marketing campaign. By showing the public that you’re trying hard to become an entirely green business, you’ll yield several benefits. Firstly, you’ll get more appreciation from ecologically aware customers. As a result, they’ll market your business even more than before.
Secondly, you’ll inspire your business partners and associates to follow suit and introduce a larger number of ecological rules into their companies. Finally, it will also motivate your employees to develop green habits both at work and in their private lives.
As you can see, a single business owner can do a lot to bring and implement an ecological policy in many different aspects of their work. From choosing efficient in-house devices to working only with green Internet specialists, it’s possible to set your business to a completely eco-friendly course. The satisfaction you get from knowing that you’re doing your best in preserving our planet while making professional progress is priceless. Finally, the public reflection of this business policy will also have a positive effect on both your professional effort and your initiative to increase the level of ecological awareness.
About the author:
Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.
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