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Advertising in the coming age of virtual reality

Image source: Event Marketer Last November, at the Brooklyn stop of Mountain Dew’s Dew Tour, a skateboard and bmx competition, attendees were given the opportunity to ride along next to some of their favorite pros. However, in order to do so, they had to put on a virtual reality headset. Mountain Dew, along with advertising […]

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28 August, 2015
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Internet

It’s Official: Time to Leave TV, Move Your Marketing Dollars Online

In 2013, the marketing industry reached an unprecedented milestone. For the first time, spending in Internet advertisements trumped compared to broadcast television, according to research by PricewaterhouseCoopers and the Interactive Advertising Bureau. Driven by spending in mobile ads, revenues from Internet ads totalled $42.8 billion, an increase of 17 percent from 2012. Such upheaval ostensibly […]