Top Reasons to Choose Magento as Your E-Commerce Platform
The world is not really going digital anymore: we are already in the golden age of technology that lets us control our whole world from our fingertips.
The digital shift is real and it’s definitely here to stay! The ongoing pandemic has only accelerated this transition from offline to online, as stringent lockdown measures started forcing consumers to shop from the safety of their homes.
So, why do consumers seem to prefer digital storefronts to conventional brick-and-mortar stores? The answer is simple and can be given in one word: convenience.
Digital stores are making millions of lives around the world easier. No more wasting gas on frequent grocery runs, no more navigating crowded aisles with overflowing shopping carts, and the best part, no more waiting around in long queues at checkout counters!
And, the cherry on the cake that is the need of the hour: you can have pretty much anything under the sun delivered to your doorstep while you browse online catalogues and sip coffee from the safety of your couch.
In this blog, we’ll take a more methodical look at how Magento can be your one-stop store for all things e-commerce. Here are some of the top reasons to choose Magento as your e-commerce platform solutions provider:
Easy to Customise Open Source Software
As the world undergoes a digital transformation, e-commerce platform providers like Magento are leading the charge. With exceptional features and flexible solutions that help businesses keep up with changing consumer demands, Magento is a crowd favourite for those who need a customisable and feature-rich e-commerce platform to keep their business relevant.
One of the major reasons for Magento’s popularity as an e-commerce platform is the fact that it is open-source software. This means that talented developers across the globe can enhance Magento’s capabilities over time by modifying Magento’s source code.
The functionalities and custom features added by a network of developers by creating and installing plug-ins and add-ons make sure that Magento’s original source code is always evolving to accommodate better capabilities.
So, if you decide to partner with Magento, you will be privy to the latest updates and features developed for e-commerce stores.
High Levels of Scalability for Business Growth
The ultimate goal of any typical business is to scale up and grow into a more stable enterprise. As your end users increase, so will their expectations and demands from you as an e-commerce service provider. In order to keep up, you need to make sure that your business is scalable without compromising on the performance and quality you deliver.
Magento is a highly flexible e-commerce platform that will help you scale your business seamlessly without any hassle, and can adapt its capabilities to suit the requirements of businesses across a large spectrum. This is because Magento was not designed only for large enterprises, but also to help small businesses that are looking to make a mark in the marketplace.
Multi-Faceted Marketplace for Better User Experiences
Magento has a multi-faceted marketplace that helps you manage your e-commerce brand from anywhere in the world. You can provide exceptional user experiences on a global scale by utilizing the tools and features of Magento such as multi-language and multi-currency capabilities.
With Magento, you can also manage multiple online stores from a centralized admin dashboard, which will help you reduce time and effort as well as resource costs.
Throw in additional features such as international logistics support, order and shipment management, and you’ve got yourself a holistic marketplace with much to offer to your patrons.
Great Returns on Investment for Your Business
Every business that wishes to invest in an e-commerce platform will always keep an eye out for the most affordable solutions packages from service providers.
Magento is one such affordable option that helps you get an agile and feature-rich e-commerce store while also ensuring that you get the best value for your money.
While the web application and mobile application development costs are variable in accordance with the customisations and integrations you require, Magento’s cloud hosting capabilities reduce the overall maintenance costs.
Integration of Multiple Payment Gateways
The payment processing phase is the last part of a user’s journey through your online store. Unfortunately, it is also the part where the majority of shoppers abandon their carts or leave their purchases incomplete.
This can be due to a variety of reasons such as slow processing speeds, lengthy checkout procedures, or lack of feasible payment options.
Hence, it is essential to provide multiple payment options for your e-commerce store so that your customers enjoy the freedom of choosing the payment method that works best for them.
Magento allows you to give your consumers this freedom with the help of multiple payment gateway integrations that are popular among users like bank transfers, PayPal, Amazon credit, Google checkout, and even cash on delivery, among others.
Giving your customers this level of purchasing power helps increase customer satisfaction, and ultimately improve your conversion and retention rates.
Easy to Navigate and User-Friendly Websites
Your website is the official calling card of your brand on the world wide web. It creates an impression on your potential customers, so it is always a good idea to invest some effort to create a lasting and positive impression.
Magento lets you design user-friendly websites that are clutter-free and easy to navigate. They also have features for user engagement such as blogs, forums, and gamification capabilities. The website layout offered by Magento also enhances the overall shopping experience of your customers with the help of features such as zoom-in capabilities, accurate product reviews, and more.
M-Commerce Support to Make Your Business Mobile
If e-commerce is the future of commerce, then m-commerce or mobile commerce is the future of e-commerce.
As the world is going mobile, businesses need to invest in a mobile app in order to stay relevant in a fast-paced market that is changing day by day. This is because consumers are always on the lookout for services that make their lives more convenient, and what’s more convenient than having infinite purchasing power at your fingertips?
Magento helps you develop a feature-rich mobile app that functions across different web browsers and smart devices to let your consumers purchase more from the safety and comfort of their homes.
Search Engine Optimization Capabilities for Better Online Visibility
We live in an era driven by data and content. Consumers are more conscious about the purchases they make, so it is important to provide informative and unique content to your end-users. Simply providing great content is not enough, however. You also need to ensure that your content shows up on the radar of your target audience.
And, the best way to do this is through Search Engine Optimization or simply SEO. For those who are not familiar with the term ‘SEO’, Search Engine Optimization is the process of optimizing your content with the right keywords to help it rank higher on search engines, thus increasing your online visibility.
Magento helps you generate more traffic to your e-commerce website by optimizing your content with the help of tools that generate optimal URLs, meta tags, and meta descriptions for the targeted keywords of your choice.
With Magento’s powerful SEO tools, you can also increase your inbound traffic, improve conversion rates, and facilitate more cross-selling and upselling.
Secure Payment Methods to Combat Fraudulence
Security is a major concern when it comes to online shopping. Even one instance of fraudulence that results in monetary loss can deter consumers from placing their trust in e-commerce in the future, which is why it’s important to pay attention to data security while setting up your online storefront.
Magento websites let you implement SSL security and a steadfast IP that helps you make sure that your consumers and their data are protected from online threats at all times. The safer your end-users feel, the higher your retention rates will be.
Effective and Easy Third-Party Integrations
Third-party applications are essential to make your business processes more efficient. They take over the meticulous execution of the smaller but integral aspects of your business, freeing you up to focus your core resources on the more important aspects of your business such as business growth and expansion.
Third-party integrations like payment gateways can make the lives of your users easier while those like tag management tools and marketing automation make the lives of your employees easier. They also help you cut resource costs and offer more customer-centric features for your online store.
Magento helps you with the seamless integration of third party applications and additional plug-ins with your e-commerce website to improve your online storefront. This, in turn, enhances the features you offer to your end-user, thus resulting in higher conversion and retention rates.
Sophisticated Analytics and Reporting Tools
You need to have a good grasp of the current consumer trends and shopping patterns in order to plan ahead for your business. Analytics and reporting tools help you do just that! You can utilize the data obtained using Magento to predict the needs of your customers and update the inventory of your e-commerce store accordingly.
These analytic predictions help you stay two steps ahead of your competition when it comes to keeping up with the needs of your end-users. Magento lets you integrate tools like Google Analytics, Google Checkout, and Google Base with your e-commerce website to help you monitor the activities of your end-users from a single dashboard.
Advanced Customer Support Features
It is crucial for a business to stay connected to end-users at all times, as maintaining long-lasting relationships with customers has always proved beneficial in the long run. This is because your commitment to your end-users does not end as soon as the purchase transaction is completed. You are also liable to ensure that your users are satisfied with your products or services and to provide post-sales customer care support.
Magento has advanced CRM (Customer Relationship Management) tools that help you manage the hundreds of end-users who give their custom to your online store. You can also utilize Magento’s chatbot capabilities to ensure that your end-users have access to customer support round the clock.
Magento also has a robust global network of developers and techies who help each other out by passing on the latest news in the technical world through informative blogs, forums, and events like webinars.
Takeaway
You need to invest your time and money in a reliable eCommerce platform that can help you engage with your users effectively and deliver outstanding services to your end-users if you wish to stay relevant in a highly competitive marketplace that is almost fully digitalized.
And, at the end of the day, it’s all about finding an e-commerce platform provider who is the best fit for your business requirements. You know what’s best for your business, so do your research carefully and make informed decisions about the tech partners you choose.
Cover Image by Freepik
About the Author
Aleesha is a Content Consultant working with NeoITO. Although writing has always been her first passion, she loves travelling and MMA and is a firm believer in continuous learning.
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