Mobile App Marketing Hacks to Improve Customer Engagement
The recent statistics show that number of mobile apps available worldwide keeps rising. According to Statista, 3.48 million apps are currently available for Android users at Google Play, and 2.22 million apps are available for iOS users at the Apple App Store.
If you have just released your mobile app, you may be wondering what you can do to make your app stand out from such a huge crowd. The answer is, get your creative juices flowing and design a marketing strategy that will make your app noticed.
Know your audience
When it comes to marketing, target audience analysis plays an important role. If you don’t define your app users the right way, your marketing strategy will likely fail.
To choose suitable marketing tactics, you should find answers to the following questions:
- Who are your app users?
- How old are they?
- Where do they live, and what languages do they speak?
- How much time do they spend online?
- What apps do they use the most?
- What social media platforms do they use the most?
- What values do they believe in?
- What lifestyles do they lead?
Let’s consider an example to understand how you should market your app to different target audiences. Imagine that you designed a fitness app:
- If your target audience is Generation Z and younger Millennials, you should focus your efforts on social media marketing. Create fun TikTok videos and engaging Instagram Stories, and you will win your customers’ attention.
- If you target women who want to get fit after having a baby – you should get involved in parenting chats and forums. It’s a great way to make users trust your app.
- If your app is designed for older adults, you should create content for Facebook and use email marketing – that’s the best way to reach this demographic group of users.
The better you understand your users, the more effectively you will promote your app. The target audience analysis will allow you to optimize your strategy so you can get the biggest bang for your marketing bucks.
Design a landing page
Every app needs to have a landing page. You need to design a landing page before you release your mobile app. It will allow you to create a buzz about the app before the launch and grab the attention of prospective users.
Your landing page should include the following essential elements:
- Information about the features and benefits of your app
- An explainer video that shows how your mobile app works
- Pricing details
- FAQs section
- Links to download the app
- Testimonials
- Press reviews (if any)
Keep the design of your landing page simple and concise. Don’t add any design elements that may distract users.
Write guest posts
Guest posting is one of the easiest ways to get your mobile app noticed. If you create high-quality content for top blogs in your niche, you will reach your target audience and increase mobile app downloads.
Here is how it works. Let’s say you designed a time management app. You can write blog posts on the following topics:
- Top 10 Time Management Apps for Students
- How to Choose the Right Time Management Technique for You
- 10 Ways to Add an Extra Hour in a Day
You should mention your app in each of these posts and add a link to your landing page or link to downloads. Once you polish your post, you can reach out to editors of niche blogs (e.g., tech blogs, blogs for students, blogs for managers) and offer them to publish your post.
The more guest posts will be published, the better you will improve your app visibility online. Don’t have time to work on this task? Get some help from professional writing services, such as Unemployed Professors. By investing in high-quality content, you will raise long-term customer engagement and make your project a success.
Grow your social media presence
Social media has become an integral part of everyday life. So if you want to improve customer engagement, you should leverage social media marketing in your strategy.
The first thing you should do is choose two or three social media platforms to grow your presence on. Your choice should depend on your target audience’s preferences. For instance, if your customers use Twitter and Facebook daily, you should focus on these two platforms.
The next thing you should do is to build a content marketing strategy. You should define the types of content that resonate with your target audience the most (e.g., memes, quizzes, long-reads, or posts with short captions).
On social media platforms, you should discuss topics of your target audience’s interest rather than your app. For instance, if you promote a proofreading app, you should write posts about proofreading techniques and share proofreading memes. It will help you earn credibility and increase user engagement and retention.
Leverage email marketing
Email marketing is one of the best tools for customer engagement. If you want your customers to keep using your mobile app, you should create winning customer emails.
- Write a killer subject line to make your email stand out. Convince users that your email is worth opening.
- Provide users with relevant, useful information in each email. Share industry news and app insights, offer discounts, announce new features.
- Personalize your message. Use customer’s name in greeting and subject line.
- Add a call-to-action button. Offer users to “try new features”, “get a discount”, “write a review”, or perform other actions.
- Send emails weekly. If you send emails more often, the chances are the unsubscribe rate will increase.
Wrapping up
New mobile apps emerge every day. So if you want to keep ahead of the competition, you should promote your app across multiple platforms and revisit your marketing strategy regularly.
We highly encourage you to use these marketing hacks to strengthen your efforts. It will help you get people to download and use your app.
Author’s bio. Jessica Fender is a copywriter and blogger at Writeload with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services.
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