Oppo, Xiaomi and Huawei are Rapidly Gaining Market Share from Apple and Samsung
It is no surprise we are living the era of smartphones. Year after year, manufacturers compete to enhance their products and release newer and more powerful phones. Among this very competitive industry, two Chinese brands stand out: Xiaomi and Huawei. Today, we are going to discuss these brands and more here on TechnoFAQ. We will also you bring you up to date with some of the best smartphone deals on the web.
Chinese Brands are Becoming Key Players
The age of Nokia is long gone, and the age of Apple is gradually fading, as Samsung beats Apple in the smartphone market, according to a new data report by Newzoo. But this isn’t the big surprise. According to this data study, Chinese brands are rapidly closing in on these tech giants, quickly gaining market share and becoming customers preferred products. Leading this rapid growth is Chinese brand phone Xiaomi, Huawei; among other chinese manufacturers looking to get their share of this giant market.
Reportedly, there were 3.6 billion active smartphones in use in June 2018. The number one most sold brand was Samsung with 893 million active devices and a 27% market share. In second place, we have Apple with a 24% share of the smartphone market. From third to six places? Well, that is China’s reign, more exactly Oppo, Xiaomi, Huawei, and Vivo, in that order. The four Chinese brands represent 1/3 of the active smartphones around the globe.
The Strategy
While Apple’s strategy is clearly focused on the upper end of the smartphone market, targeting highly profitable products, and vastly depending on the brand name it has created along the years. Companies such as Samsung, Xiaomi, Huawei, and Oppo, focus on the rest of the market, able to create interesting smartphones able to compete even in terms of photography and videography. However, this doesn’t mean these companies don’t have breakthroughs in technology and are able to compete and often even surpass Apple’s products. Some examples are Xiaomi’s in-display fingerprint sensor and transparent glass back, and of course Samsung’s Qualcomm’s ultrasonic sensor and 3D face-scanning module.
Chinese brands are quickly catching up to this technology and producing their own breakthroughs to make a stand on the market. What was largely an American and South Korean dominated industry a few years ago, is now vastly diversified by Chinese brands. Customers are gradually moving away from western brands to more price appealing products.
A Few Examples of Great Products by Chinese Brands
I’m going to highlight a few products that have captured the customers attention and are worthy of a mention.
Released in the beginning of this year, Mi 6X has already revolutionized the medium end of the market. First of all, it packs a Snapdragon 660 processor, a beast that is able to power any app or game you whish to run. If you are a fan of image quality, you will also be very pleased with the smartphone’s dual camera, one in the back with 12MP and one in the front with 20MP; able to record 2160p video at 30 frames per second. Looking to take selfies with 20MP image quality without investing too much money? This is it.
Also released in early 2018, P20 Pro is a highly disruptive smartphone. Why? Well, first of all, it comes with three cameras in the back, and one of them is 40MP, and the others are 8MP and 20MP. Ideal for the photography and videography lovers out there. If image quality is your priority, congratulations, you just found the smartphone to rule them all. It packs a SoC octa-core Hisilicon Kirin 970 (4×2,4 GHz Cortex-A73 & 4×1,8 GHz Cortex-A53), in other words, this bad boy runs any software out there available for smartphones. It also has 6GB of RAM and 128GB of internal storage.
What’s Next?
One thing is certain, these brands are taking over the market and it doesn’t seem like they are stopping any time soon. They combine an affordable price with highly competitive hardware. In all fairness, this is the ideal market for customers, a lot of brands competing for a chunk of the market means better products at cheaper prices.
What is your opinion? Let us know on the comment section below. We at TechnoFAQ always look forward to reading your comments and acknowledge your opinion. Do you agree with us? Tell us, let’s start a healthy debate! Also, don’t forget to share this article with all the tech enthusiasts out there. What is the brand of your phone? What model are you looking to acquire next?
About the Author
Júlio Ventura Digital Marketer, Webmaster, Writer, and Tech Enthusiast. Undergraduate in Translation from Faculty of Letters in Lisbon, Portugal. Postgraduate in Digital Marketing from Lusofona University in Lisbon. On a quest for further knowledge.
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