Published on February 23rd, 2021 | by Sunit Nandi


6 Tools to Improve Your Online Store

No matter what kind of store you run, you’re always looking to improve your customer experience. This is especially true with an online store because there are plenty of other shops available at the fingertips of a potential buyer. If you have a part of your online store that has a glitch or inhibits the user experience in any way, they’ll click away and go to a competitor. Keep reading for six tools that are meant to improve your customer’s user experience.

Social Selling Tools

Social media used to be a tool that only drove traffic to your website. With direct product integration, platforms like Facebook and Instagram have become an extension of your online store. Social selling tools go beyond the use of paid ads and boosted posts to drive customers to your products. You can appeal directly to your social following by allowing them to easily make purchases with minimal clicks and navigation.

Product Finder Tools

Online shoppers often have an idea of what they’re looking for. Whether it’s a specific clothing item, car parts, or the latest and greatest toy, they have some idea of what they’re looking for. These types of customers aren’t the kind to peruse your online store to find what they’re searching for. Instead, you can provide them with a product finder that makes it easy to search by words related to the product.

In addition to shopping by keywords, product finder tools make it easy to narrow a search. Your search tool can help your shoppers organize results by year, make, model, color, size, or really any other identifier. The easier and faster you can make your customer’s shopping experience, the more likely they are to return for more next time.

Personalization Tools

Personalized marketing goes beyond simply coding your customers’ names into emails and automating responses on your website. You can implement artificial intelligence into your online shop to help provide customers with a shopping experience that is designed to fit their needs. As each customer shops your site, AI will gather data based on personal preferences and habits to build out a selection of products that will fit the tastes of the shopper. These tools will offer cross-selling, upsells, and personal recommendations based on the unique habits of each customer.

Messenger Chatbot Tools

Part of improving the customer experience when browsing your store is allowing shoppers to have access to support when they need it. If you have a full staff of employees during business hours, this can be an easy task. However, there are many people who continue to shop after regular business hours and late into the evening. You’re not likely to have a customer service representative staffed during these hours. This is where a chatbot comes in handy. You can implement messenger chatbot tools into your shop to provide 24-hour support to customers.

If you’re worried about the ability of a chatbot to answer customer questions, these tools are finely tuned with artificial intelligence to assist your shoppers. If there’s a problem that can’t be resolved with a chatbot, it will request a message be sent directly to your team. This makes it easy to capture customer emails and provide in-depth support.

Email Capture Tools

Speaking of email capture tools, you can implement a tool directly to your website that allows customers to sign up for a mailing list. A customer email list is a great way to let customers know about specials you are currently or will be running, announce product releases, and much more. An email list can turn prospective customers into first-time buyers and first-time buyers into loyal customers.

Not only are emails a great way to keep your customers in the loop with deals and new products, but email marketing is also a cost-effective method for reaching customers. Many email marketing tools offer a free option until you reach a specific threshold of emails or monthly emails sent. You can provide a personal connection to your customers with more than a fleeting status update on social media that can be buried if it’s not seen within the first several hours.

Referral and Retention Tools

Your most recent customers are the ones who are most likely to return for another purchase or send others your way. Referral and retention tools are a great way to leverage your customers to continue to drive more sales. You can encourage recent customers to buy again with loyalty programs like point systems and tiered discounts.

Recent customers who had a positive experience are great for reviews and ratings. While it might not feel like these are important, positive Google ratings and reviews can help with your shop’s organic search results. Additionally, studies have shown that 91% of customers between the ages of 18 and 34 trust reviews as much as personal recommendations.

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About the Author


I'm the leader of Techno FAQ. Also an engineering college student with immense interest in science and technology. Other interests include literature, coin collecting, gardening and photography. Always wish to live life like there's no tomorrow.

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