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Published on December 7th, 2018 | by Bibhuranjan

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Using Customer Service to Build Brand Loyalty in 2019: Data-Driven Tips

Introduction

How can you use technology to boost your public relations?

As a society, we’re becoming increasingly dependent on technology for entertainment and information. Social media giants such as Facebook and Instagram are an integral part of many lives. Search engines and online newspapers make it faster than ever to find information. Additionally, people can communicate instantaneously via technology and the web.

This means that digital customer relations is more important than ever. In a climate where information is constantly exchanged it’s crucial that companies work to put their best foot forward. So, what does technology have to do with customer service?

Customer service is a relatively new concept in the business atmosphere. With the innovation of business and technology, consumers now expect more care and attention from companies. It’s not just a transaction anymore, it’s a relationship.

You can foster and maintain these relationships with your customers by tailoring your communication strategies to increase brand loyalty. For example, human interaction is highly important. If customers contact your business, they expect you to know who they are, what they purchased, and their previous engagements. People are willing to pay more for friendliness and exceptional customer service.

The infographic below provides data-driven, essential customer service statistics and trends for 2019. These insights will help you finetune your customer care tactics in order to increase consumer satisfaction with your brand.

[Infographic]

Conclusion

It’s no secret that social media and other digital communication services are a double-edged sword. When your business does something good or inspiring, it can wash over the internet. Likewise, a controversial incident or accident can spread like wildfire.

This is why it’s critical to devote resources to customer service. Having excellent customer service might not have an immediate perceivable effect, but it’s nearly impossible to bounce back from bad customer relations.

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About the Author

Bibhuranjan

Editorial Officer, technofaq.org I'm an avid tech journalist and enthusiast at heart. I like to mug up on new and exciting developments on science and tech and have a deep love for PC gaming. Other hobbies include writing blog posts, music and DIY projects.



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