Apps

Published on April 8th, 2017 | by Guest

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How to Stand Out in the Saturated App Market

Everyone and their grandmother has an app available these days. People love apps for all kinds of purposes. Whether they’re educational, entertaining, or serve as useful tools, apps have become an important part of people’s everyday lives. If you want to make a major contribution in the world of apps, you’re going to have to cut through a lot of competition to get the recognition you’ll need for success. A great strategy makes anything possible.

Nail Your Description

Never skimp on an app description. It doesn’t matter if your visuals are stellar if the description of the app doesn’t thoroughly explain what users are looking at. They won’t buy your app on a whim, and it’s not always easy to ask questions about an app before purchasing or downloading. Your description should highlight the features that make your app so appealing – particularly those that you feel outshine your competitor’s apps.

Focus on Your Keywords

Keyword research will carry you a long way. You want to use more than just the same keywords your competitors are using – you want to use the keywords that your competitors forgot about. This will make you visible above competing apps when people choose to phrase their search in a different way. If you’re working with a larger budget, there are tools you can use that will do keyword research for you. If you aren’t, all it takes is time to do that research manually.

Include Flattering Screenshots

No one is going to purchase an app on a gamble. Users want to know that they’ll be able to use your interface with ease. They want to see examples of how the app is going to work, and what your graphics look like. Include screenshots of every core area of your app. You want a potential user to be able to envision themselves using this app, and there’s no better way to do that than through the use of images.

Run a Great Marketing Campaign

An app needs to be marketed just like any other product or service. You can run targeted campaigns on social media platforms where your company or brand already maintains an active presence. Make posts about your app during its development, and keep your followers posted about news relating to its release. Don’t wait until it’s already on the market – get people excited beforehand so your launch day runs smoothly.

Work with Influencers

Give away your app to popular bloggers and social media personalities who might appreciate it. Every niche has its stand out authorities online. All you need to do is look around for these influencers. Develop a relationship with them, and ask them if they’d be interested in reviewing a free copy of your app at or slightly before the launch date. You’ll drum up hype.

Encourage Users to Review Your App

Apps with high ratings and a lot of reviews are easiest to find during a search. Always encourage your users to review the app in the app store. It’s a long term strategy that will continue to work as you receive more downloads. It will continue to rise in the ranks if people have favorable opinions.

Always start promoting your app as early as possible. Since the app market is so competitive, there’s no such thing as being over prepared.

 

About the author:

Kate Thora is a Senior Content Specialist for Uphours.com, an online resource with information about businesses worldwide. Whenever not working, she likes to catch up with the latest business trends on her favourite industry blogs.

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