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Published on November 4th, 2016 | by Guest

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The Secrets of Competent Corporate Posts

Corporate blogging is one of the best ways to reach a wider audience, promote products/services and increase brand awareness. Although launching a corporate blog is cheap, it’s quite time-consuming in terms of organization. I mean the development of a solid strategy, outlining goals, monitoring the market, coming up with themes for posts and much more activities you should carry out being a manager. That’s not an easy job, but it can bring you perfect results.

Undoubtedly, content is the most important component of any blog. But how to become a guru in the field and are there any secrets? Let’s try to find out along with Lucy Adams.

The ability to write well does not mean that you can create a great web content. With its specific requirements, the Internet is largely different from other media.

  1. The first factor is the ease of switching to another source of information. As soon as the reader is bored, fatigued or feels the uselessness of your material, he moves to the next source in a single click.
  2. The second factor is the ability to check any information. Once the reader doubts the reliability of your information, he checks it in Google.
  3. The third is the feedback. Almost all websites and blogs provide comments. And be sure, clients will use it to the full.

Basing on these three features of web content, we can say that the material should be exciting, useful, unique and reliable. But how to achieve this? There are a few proven recipes.

#1 Write for Your Audience

Before you write the first letter of your article, think about the response you want to get from it. Is it relevant to the topic of your corporate blog? Learn the interests of visitors and try to meet their expectations. Make up a list of topics that cause the greatest number of comments and feedback on social networks. Carry out a survey among the readers.

#2 K.I.S.S

No matter how well educated you are, try to write as simple as possible. Keep it simple, stupid. No one likes putting extra effort in finding the hidden meaning and trying to understand professional terminology. People love to read plain and simple things. Otherwise, they will leave your blog in search for more accessible information.

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Image source: https://c1.staticflickr.com/5/4073/4773836932_3aeb469ce0_b.jpg

#3 Make Your Posts Interactive

Pictures and videos are highly appreciated! They draw the attention of readers and diversify the monotonous boring lines Moreover, illustrations can play a crucial role in the popularity of your article. Pay special attention to the selection of the first image, so that it must force the reader to click on.

#4 Stick to the Main Idea

Avoid too many lyrical digressions so not to take the reader away from the main thoughts. Constantly hold in your mind the purpose of the article and disclose it during its course.

Click to get a few ideas on corporate posts.

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Image source: https://c2.staticflickr.com/6/5063/5693120074_911a38893e.jpg

#5 Try It before Launching

Any blogger should always stick to the rules of good cooks which call to taste the dish before treating the guests. After finishing the paper, make a pause and then, after a day or two, re-read and edit it if necessary. Cut off the excesses, simplify, correct the mistakes and underline the point.

#6 Make a Schedule

Even the best comprehensive papers won’t boost the popularity of your blog if you release them once in a few months. The key is to accustom the reader to a specific schedule. People quickly get bored, so they (as well as search engines) want to constantly see something new. If your corporate blog is updated infrequently and irregularly, search robots come very seldom and the position in search results inevitably slides down.

Update your blog frequently. Make a schedule and stick to it religiously. Collect topics for future articles. Time-management tips are at your service!

#7 Do not be Afraid Writing on Controversial Topics

Nothing attracts people more than controversial topics! Dropbox or Google Drive? Running on heels or toes? Learning at home or at university? Such themes will attract the attention of fierce defenders of different beliefs of adherents of various services, programs, and gadgets. And there will be even more appreciative audiences who will enthusiastically watch the match 🙂 .

#8 Interview Stars and Professionals

No matter how well you write, you still need to dilute your creativity with other content. An excellent way to do this is to collaborate with the best people in the niche. This content can have a variety of forms: an interview with a celebrity, a description of the history of the person or the company’s success, a professional guest post, and so on. By the way, many “stars and professionals” are not as unavailable as it may seem.

#9 Watch out for Readers’ Comments

Comments are a clue that will help you find the right way to grow your blog. This is the tool that makes you post flexible and always up to date. Be sure to update the piece according to the present state of affairs. Reply to comments, initiate discussions, and share your experiences.

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Image source: https://pixabay.com/static/uploads/photo/2014/02/13/07/28/wordpress-265132_960_720.jpg

 

As sure as a gun, a corporate blog is an important component of a successful marketing campaign on the Internet. Used along with contextual advertising, SMM, SEO and other advertising methods and written carefully, it can boost the popularity of the company up to the limit.

 

Author bio:

Lucy Adams is a blogger from a platform that provide best essay for you at the lowest price. Lucy loves traveling, marketing, design, and many other niches. You never know whether your topic is in the blogger’s field of interest, so feel free to suggest what you have in mind and get a fast response. Start the fruitful collaboration with Lucy and add some value to your blog for free.

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