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Published on August 6th, 2016 | by Guest


Social Media Monitoring Tools for PR, Marketing, and Competitive Intelligence

Social Media Listening

Social media platforms have become the most lucrative tools for consumer conversations. Through the wide array of platforms, at the disposal of the customers, companies can get, consumers’ feedback and insights. The tool has a significant impact on the enterprise’s and brand reputation hence it calls for amicable monitoring incentives. The monitoring tools enable the PR and Marketing departments to quickly identify and responds to problems and marketing trends, as well as for competitive analysis. Listening to the consumers and the marketing teams, also allows you to understand and learn better about the needs of the market. Hence, determining the personalization of communication with social media influencers and journalists. Below are some of the monitoring tools and softwares.


Free Monitoring Tools

  • Social Mention

It is a social media analysis and search platform, capable of aggregating the contents generated by users across the globe into a consolidated stream of information. It directly monitors more than 100 social media properties and sources. It provides daily social media alerts, API and real-time search and analysis services.

  • Klout

A tool that allows the search and identification of influencers in the audience. The license enables you to target and empower the influences so as to become your brand ambassadors. It also allows tracking of the impacts of business links and recommendations across various social media platforms.

  • Adobe SiteCatalyst

A marketing tool that furnishes marketers with actionable and real-time information and intelligence on the marketing initiatives and online marketing strategies. The services are powered by the Adobe Systems Incorporated aimed at providing markets with deep insights about their audience, building of personalized companions and the content and asset management.

  • Buffer

It is freeware and can be purchased. It manages the posts scheduling of several social networks that comprise of Twitter, Facebook, LinkedIn, Google+, Pinterest, and Instagram. It also analyses posts.


Commercial tools and application

  • SDL

It is an Alterain and SDL integrated podium devised to blend campaign management, marketing analytics, and social media capabilities, it enables the creation, management, translation, personalization, and delivery of relevant contents to customers across the world. Software such as SDL TMS, SDL Passolo, and SDL Social Intelligence among other can be purchased from the SDL website.

  • BlitzMetrics

It is a social media content monitoring tool covering social media dashboards such as YouTube, Twitter, Facebook, Instagram and more. It is a critical competitive intelligence and analyses as it enables you to benchmark against your competitors by learning the proactive demography, as well as tracking of the content performance that can use to improve the customer engagements amplifying your marketing performance.

You can use several free and purchasable monitoring applications in the strategizing and measurement of your social media capabilities. Nevertheless, it is essential always to determine the most efficient and user-friendly tools for the business depending on the nature of the enterprise.


Author Bio:

Arabella Alice an integrated marketing executive who is passionate about helping business to optimize their operations and performance through innovative marketing and audience engagement programs by the use of content marketing platforms and social networks.

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