Published on November 27th, 2015 | by Diogo Costa

Using Email Marketing as a Strategy

Digital Marketing is growingly becoming essential in the marketing strategies of any company. And, today, many companies end up investing almost exclusively on actions placed on social networks. They are a great alternative for the development of a brand, but making this the only tool in a marketing strategy might not be very effective.

A strategy that is on the rise is email marketing which, in addition to being very efficient, has an overall low cost. It is a useful tool to generate traffic to the website of a company, to create better customer relationships and, especially, to boost sales.

Something that can make this strategy even better is to assertively segment the sending of content. For example, through the subscription of a newsletter, customers themselves can choose whether they want to receive emails from the company, making this a very effective strategy.

The goal is to get to as many people as possible, providing the customer with new ideas and updates about the services provided by the company, sales and tips, for example. A very positive aspect of email marketing is that, most of the times, it does not require a big investment, as there are many packages available to meet the needs of any company.

Similarly, there are a lot of services that help users and companies to create, manage and boost the effectiveness of email marketing campaigns. Some of them are quite famous and widely used, like Mailchimp, but there are several other alternatives. For anyone interested, WebAppMeister put together a list of the best email marketing apps.

Email marketing is, thus, the use of email as a direct marketing tool, that respects predefined rules and procedures. Through the analysis of reports, companies can improve the outreach and the effectiveness of their marketing campaigns, obtaining better results and avoid unnecessary funds.

Tags: business, email, marketing, web