Published on January 16th, 2015 | by Diogo Costa


Redesigning a Website with a Strategic Focus

Rebuilding a website goes way beyond building a more modern graphical interface. Tackling questions through a strategical point of view and direct the focus of development in the client’s necessities are the main keys to a successful and efficient redesign.

Leveling this subject, though, is an hard task for many companies. There are still many companies living far away from the Internet, but even the ones with a big digital presence sometimes struggle with this issues. In fact, against what might be expected, this occurrence has nothing to do with the company’s dimension – big and established companies can mess up.


So, why rebuilding a site? The reasons for this can be endless, from a simple evolution in the digital presence to a mere follow up on the current tendencies. But, whatever the reason is, this rebuilding has to be done having strategical reasons in mind.

Part of the strategy when redesigning a website should be linked to how you expect to improve the effectiveness of the site. For example, improving the quality of your site’s content is a good move, because that is one of the greatest keys to online success. Other improvements are related with the way of attracting new visitors and costumers, and this is where concepts like lead generation are very important. For owners and companies not comfortable in these subjects, there are several companies with expertise on the matter, like LeadGenius.

With a company like LeadGenius, your site will be able to increase the amount of leads on the ease, with the LeadGenius’ specialized teams. They possess databases and connects to find the most indicated leads for your business, and will contact those costumers directly.

Keeping in mind the current tendencies, there are two aspects that definitely have to be present when (re)developing a website: integration of social networks and responsiveness. Social networks are a great way of getting traffic, so companies should draw a strategy for social networks and align their site with those guidelines. Responsiveness, on the other hand, is needed because, more than ever, the computer is not the only medium people use to access the Internet.


Mentioning content and publicity again, SEO is key on this subject, and its implementation starts in the development of the site. SEO is, as you probably know, Search Engine Optimization, a requirement for search engines to know your site and showing it on search results. There are several techniques to improve SEO rankings, but let’s leave that to another article.

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Biologist, writer, tech guy, musician and photographer. Only the first is for real, though.

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